⚡ CRM

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

They store and organize contact data, track communications such as emails, calls, and meetings, manage sales pipelines and deals, automate marketing campaigns and follow-ups, support customer service workflows such as ticketing and case management, and integrate with external systems including email, telephony, and analytics tools.

These systems help businesses improve customer retention, coordinate activities across teams, monitor sales performance, and provide a structured view of customer lifecycles and histories across different channels.

According to our data, customer relationship management systems are used on 2.3% of all websites.
96.7% of these sites use only one CRM system, 3.2% use two.

Statistics based on 3.3M+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the leading CRM systems in 2026, based on market share.

The most popular is Zendesk with a share of 29.3%, followed by HubSpot CRM with 13.1% and Brevo with 11%.

Zendesk 29.3%
HubSpot CRM 13.1%
Brevo 11%
ActiveCampaign 9.6%
Salesforce 7.7%
Bitrix24 3.9%
Toast 2.7%
Odoo 2.5%
Microsoft Dynamics 365 2.5%
Zoho CRM 1.6%
HighLevel 1.5%
Keap 1.3%
Vcita 1.3%
EnvyBox 1.2%
Other 10.8%

You can also drill down by country:

🚀 Country Highlights

Here is a list of systems that are especially popular in certain countries.
Differences between global and country rankings are shown in parentheses.

Brevo is #1 in France ^(-2)
Bitrix24 is #1 in Russia ^(-5)
Edrone is #1 in Poland ^(-17)
Leadhub is #1 in the Czech Republic ^(-20)
ActiveCampaign is #2 in the Netherlands ^(-2)
Salesforce is #4 in the United States ^(-1)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 63 CRM systems we detect, ranked by their market share.

Rank	Name	Market share
1	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	29.3%
2	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	13.1%
3	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	11%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	9.6%
5	Salesforce San Francisco, California, United States A cloud-based enterprise CRM that provides a comprehensive set of tools for managing customer relationships. $25+/user/month	7.7%
6	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	3.9%
7	Toast Boston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system. Free$69+/month	2.7%
8	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source	2.5%
9	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP business applications offered by Microsoft. $65+/user/month	2.5%
10	Zoho CRM Chennai, India A cloud-based contact management CRM for managing data, sales, marketing, and customer support operations. $20+/user/month	1.6%
11	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	1.5%
12	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	1.3%
13	Vcita Bellevue, Washington, United States A full-featured suite of cloud solutions for small and medium businesses that includes CRM, scheduling, invoicing and payments. $35+/month	1.3%
14	EnvyBox Penza, Russia A suite of marketing and conversion-focused widgets for websites designed to capture leads, engage visitors, and support online sales. 840 RUB+/month	1.2%
15	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	1.2%
16	Zenchef Paris, France A restaurant management software platform that lets restaurants handle online reservations, table management, payments, and loyalty from a centralized system. €109+/month	1%
17	Neon CRM Chicago, Illinois, United States A cloud-based CRM platform designed for nonprofits and mission-driven organizations. $99+/month	0.9%
18	Edrone Krakow, Poland A CRM and marketing automation system aimed at e-commerce platforms to support online stores in their sales processes. $$$	0.9%
19	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.7%
20	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.7%
21	Leadhub Prague, Czech Republic A Czech CRM and marketing automation platform designed for e-commerce businesses, enabling them to collect subscriber contacts, engage audiences, and improve website conversion rates. Free259 CZK+/month	0.7%
22	Pega Waltham, Massachusetts, United States A cloud-based business process management and customer relationship management platform that helps organizations automate business processes and improve customer engagement. $100+/user/month	0.7%
23	amoCRM Moscow, Russia A Russian cloud-based CRM solution rebranded as Kommo for the global market. 595 RUB+/user/month	0.5%
24	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.5%
25	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.4%

👉 See Also

⚡Live chat software
Customer relationship management
👨‍👩‍👦‍👦 Community
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🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 3,375,483 websites.
We currently track the presence of 63 CRM systems across the web.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.