⚡ CRM in the United States

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

The United States of America (USA) is a North American country with a population of over 341 million people.

According to our data, customer relationship management systems are used on 6.3% of websites from the United States.

Statistics based on 654K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in the United States in 2026, based on market share.

The most popular is HubSpot CRM with an impressive share of 49.6%, followed by Zendesk with 15.7% and Toast with 10.1%.

HubSpot CRM 49.6%
Zendesk 15.7%
Toast 10.1%
ActiveCampaign 5.7%
Salesforce 5.6%
Brevo 2.4%
Neon CRM 1.8%
Vcita 1.5%
HighLevel 1.2%
Zoho CRM 1.1%
Keap 1%
Microsoft Dynamics 365 0.9%
Odoo 0.8%
Kustomer 0.7%
Other 1.8%

🚀 Highlights

Here is a list of the top systems that are more popular in the United States than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Toast ^(-4)
7. Neon CRM ^(-9)
8. Vcita ^(-5)
9. HighLevel ^(-2)
11. Keap ^(-6)
14. Kustomer ^(-7)
16. SpotOn ^(-16)
17. Ontraport ^(-7)
18. MoxiEngage ^(-12)
19. Knock ^(-25)

✨ Best CRM Systems

Below is a more detailed list of the top 25 of the 56 CRM systems used on sites from the United States, ranked by their market share.

Rank	Name	Market share
1	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/seat/month	49.6%
2	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	15.7%
3	Toast Boston, Massachusetts, United States A cloud-based restaurant point-of-sale and customer relationship management system. Free$69+/month	10.1%
4	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	5.7%
5	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	5.6%
6	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	2.4%
7	Neon CRM Chicago, Illinois, United States A cloud-based CRM platform designed for nonprofits and mission-driven organizations. $99+/month	1.8%
8	Vcita Bellevue, Washington, United States A cloud-based business management platform for small and medium-sized businesses that combines CRM, online scheduling, invoicing, payments, and client communication tools. $35+/month	1.5%
9	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	1.2%
10	Zoho CRM Chennai, India A cloud-based customer relationship management platform for managing contacts, sales pipelines, marketing campaigns, customer support, and business workflows. $20+/user/month	1.1%
11	Keap Dallas, Texas, United States A fully integrated business automation solution that combines CRM, email marketing, sales automation, appointment scheduling, and invoicing for small and mid-sized businesses. $299+/month	1%
12	Microsoft Dynamics 365 Redmond, Washington, United States A cloud-based suite of CRM and ERP applications that unifies customer relationship management and enterprise resource planning processes on a single platform. $65+/user/month	0.9%
13	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	0.8%
14	Kustomer Short Hills, New Jersey, United States An AI-powered conversational CRM that helps businesses manage customer interactions across multiple messaging platforms, including SMS, WhatsApp, and Messenger. $89+/user/month	0.7%
15	Pipedrive New York, United States A web-based customer relationship management platform that helps sales teams track leads, manage deals, and monitor sales pipelines through a visual workflow. $24+/seat/month	0.6%
16	SpotOn San Francisco, California, United States A restaurant management and POS system that can take orders and process payments. Free$$$	0.5%
17	Ontraport Santa Barbara, California, United States A CRM and automation platform with email and SMS automation, web forms, payments, memberships, marketing tracking and partner programs. $29+/month	0.5%
18	MoxiEngage Seattle, Washington, United States A cloud-based customer relationship management software for real estate agents. $$$	0.5%
19	Knock Richardson, Texas, United States A web-based customer relationship and front-office platform designed for multifamily property managers and leasing teams. $$$	0.3%
20	Real Geeks Dallas, Texas, United States A cloud-based real estate platform that includes an IDX website builder, a CRM, a mobile app, and lead generation tools. $$$	0.3%
21	NetSuite Austin, Texas, United States A cloud-based enterprise resource planning platform that provides integrated financials, operations, CRM, and e-commerce through its SuiteCommerce offering. $20,000+/year	0.3%
22	Freshsales San Mateo, California, United States A cloud-based customer relationship management solution that helps sales teams manage leads, contacts, and deals while automating engagement across email, phone, chat, and SMS with built-in AI assistance. Free$11+/user/month	0.3%
23	Lofty Phoenix, Arizona, United States A real estate platform and IDX website builder that offers agents, teams, and brokerages an all-in-one system combining websites, MLS/IDX listings, CRM, lead generation, and marketing tools. $49+/month	0.3%
24	GA Connector Warsaw, Poland A platform that enables the exchange of data between Google Analytics and CRM systems, with integrations for Salesforce, Microsoft Dynamics, Zoho CRM, Pipedrive, and others. $125+/month	0.3%
25	Lightspeed Restaurant Montreal, Quebec, Canada A customizable restaurant point-of-sale, payment, and management platform for hospitality businesses. $189+	0.3%

👉 See Also

🌎 CRM in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 654,147 websites from the United States.
We currently track the presence of 64 CRM systems across the web.
Of these, 56 were detected on websites from the United States.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.