🆚 Link vs. PayPal Enterprise Payments

Compare technologies based on real-world usage data *

📈 PayPal Enterprise Payments is four times more popular than Link.
🌎 PayPal Enterprise Payments is more popular in the United States, the United Kingdom, and Germany.
🌍 Link is more popular in Indonesia, Turkey, and Saudi Arabia.

Link

PayPal Enterprise Payments

Type

Payment service

About

Link is a one-click checkout feature from Stripe that allows shoppers to securely save and reuse their payment and shipping information across participating online merchants.

It increases conversions by providing faster checkout and works with cards, bank accounts, and Klarna.

PayPal Enterprise Payments, formerly known as Braintree, is a full-stack payments platform that makes it easy for businesses to accept payments in their apps or websites.

It supports credit and debit cards, digital wallets like PayPal, Apple Pay, and Google Pay, recurring billing for subscriptions, global payments in more than 130 currencies, and built-in fraud protection tools and PCI compliance features.

Headquarters

San Francisco, California, United States

San Jose, California, United States

Website

link.com #13,624

paypal.com #45

Pricing

Payment processing, per transactionStandard2.9% + 30¢
Instant Bank Payments2.6% + 30¢
Klarna5.99% + 30¢

Payment processing, US accounts, per transactionCards and third-party digital wallets2.89% + 0.29 USD
Non-USD currency+1%
Cards outside the US+1%
Chargeback$15

Payment processing, EU accounts, per transactionCards and third-party digital wallets1.9% + 0.30 EUR
Multi-currency+1.5%-3%
Cards outside the EEA+1%
Chargeback€30

Popularity

Determined by the number of sites using each technology.

The PayPal Enterprise Payments service is 4 times more popular than Link.

Total websites

Market share

Payments

Popularity by country

Determined by the number of sites detected from each country.

PayPal Enterprise Payments is more popular in the United States, the United Kingdom, and Germany, while Link is more popular in Indonesia, Turkey, and Saudi Arabia.

United States

United Kingdom

Germany

Netherlands

Australia

France

Italy

Brazil

Canada

Poland

Awards

⭐ 7th most popular in Indonesia in the Payments category.
🔥 14th most popular in India in the Payments category.
🔥 19th most popular in the United States in the Payments category.
⬆️ 21st most popular in Australia in the Payments category.
⬆️ 21st most popular in Canada in the Payments category.

⭐ 5th most popular in Chile in the Payments category.
⭐ 5th most popular in Bulgaria in the Payments category.
⭐ 5th most popular in South Africa in the Payments category.
⭐ 5th most popular in Serbia in the Payments category.
⭐ 6th most popular in Brazil in the Payments category.

Popularity by domain category

Determined by the number of sites in each category.

PayPal Enterprise Payments is more popular among sites focused on online shopping, marketing and merchandising, and business, while Link is more commonly used on travel, entertainment, and finance and banking sites.

Online Shopping

Marketing/Merchandising

Business

Fashion/Beauty

Travel

Health

Sports

Software/Hardware

Internet Services

Education/Reference