⚡ Payments in Serbia

Online payment services allow businesses to securely accept and process transactions by supporting a variety of payment methods such as credit and debit cards, digital wallets, and Buy Now, Pay Later options.

Serbia is a Southeastern European country with a population of around 6.7 million people.

According to our data, payment services are detected on 5% of websites from Serbia.

Statistics based on 8K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top payment services on websites in Serbia in 2026, based on market share.

The most popular is Visa with an impressive share of 65.2%, followed by Mastercard with 62.9% and American Express with 33%.

Visa 65.2%
Mastercard 62.9%
American Express 33%
PayPal 25.6%
PayPal Enterprise Payments 6.6%
Google Pay 5.5%
Wirecard 4.1%
Worldline 4.1%
Arcot 4.1%
Stripe 3.9%
Gumroad 1.4%
Apple Pay 0.9%
Shop Pay 0.9%
Klarna 0.9%
Skrill 0.9%

🚀 Highlights

Here is a list of the top services that are more popular in Serbia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Visa ^(-3)
2. Mastercard ^(-3)
3. American Express ^(-5)
5. PayPal Enterprise Payments ^(-5)
7. Wirecard ^(-7)
8. Worldline ^(-3)
9. Arcot ^(-4)
11. Gumroad ^(-16)
15. Skrill ^(-14)
18. Payoneer ^(-49)

✨ Best Payment Services

Below is a more detailed list of the top 25 of the 25 payment services used on sites from Serbia, ranked by their market share.

Rank	Name	Market share
1	Visa San Francisco, California, United States A global payment network processor that enables banks, merchants, and cardholders to conduct debit, credit, and prepaid transactions across more than 200 countries and territories.	65.2%
2	Mastercard Purchase, New York, United States A global payment-network processor that connects merchants, banks and card-holders for debit, credit and prepaid payments.	62.9%
3	American Express New York, United States A global payment network and card issuer that provides charge, credit, and prepaid cards.	33%
4	PayPal San Jose, California, United States An online payment service that allows users to send funds from a credit card, bank account, or PayPal balance to merchants without sharing their financial details. $$$	25.6%
5	PayPal Enterprise Payments San Jose, California, United States A full-stack payments platform that makes it easy for businesses to accept payments in their apps or websites. $$$	6.6%
6	Google Pay Mountain View, California, United States A mobile payment and digital wallet service developed by Google that enables users to make contactless and online payments using supported Android phones, tablets, and wearable devices. Free	5.5%
7	Wirecard Aschheim, Bavaria, Germany A full-service provider for merchants, offering POS infrastructure, payment processing and acquiring services.	4.1%
8	Worldline La Défense, France A European provider of payment and transaction services.	4.1%
9	Arcot Palo Alto, United States A payment authentication network powered by 3-D Secure (3DS).	4.1%
10	Stripe San Francisco, California, United States A payments processing platform that helps businesses accept online, mobile, and in-store payments with a single integration. $$$	3.9%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	1.4%
12	Apple Pay Cupertino, California, United States A mobile payment and digital wallet service by Apple that lets users make secure contactless and online payments with iPhone, Apple Watch, iPad, Mac, and Vision Pro devices. Free	0.9%
13	Shop Pay Ottawa, Ontario, Canada A Shopify-exclusive accelerated checkout and payment method that lets customers save their billing, shipping, and payment information to complete orders quickly on Shopify stores and in the Shop app. Free$$$	0.9%
14	Klarna Stockholm, Sweden A Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases. $$$	0.9%
15	Skrill London, United Kingdom A digital wallet that offers you the safety and convenience of paying online just with your email address and password. Free$5.50+	0.9%
16	Authorize.net San Francisco, California, United States A payment gateway that facilitates the submission and routing of credit card and electronic check payment transactions to the processing networks on behalf of its client merchants. $25+/month	0.5%
17	Amazon Pay Seattle, Washington, United States Lets Amazon customers to pay on your website using the information already stored in their Amazon accounts. Free$0.30+	0.5%
18	Payoneer New York, United States A global payment platform that enables businesses and professionals to send, receive and manage cross-border payments, hold multi-currency balances, and use physical or virtual Mastercard-branded cards.	0.5%
19	Plaid San Francisco, California, United States A financial data aggregator that provides payment processing, identity verification, payment risk reduction, and onboarding solutions. Free$$$	0.2%
20	Discover Riverwoods, Illinois, United States A global payment network and card issuer offering credit and debit cards as well as processing services.	0.2%
21	Adyen Amsterdam, Netherlands A payment gateway, processor, and acquirer in one financial technology platform. $0.13+/transaction	0.2%
22	Link San Francisco, California, United States A one-click checkout feature from Stripe that allows shoppers to securely save and reuse their payment and shipping information across participating online merchants. $$$	0.2%
23	WebMoney Moscow, Russia A Russian online payment system.	0.2%
24	PayPro Global Toronto, Ontario, Canada A platform for digital goods sellers offering online payment processing, invoicing, tax compliance, and subscription management. $$$	0.2%
25	Mollie Ansterdam, Netherlands A Netherlands-based payment platform for in-person payments, subscriptions, and financing.	0.2%

👉 See Also

🌎 Payments in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 8,747 websites from Serbia.
We currently track the presence of 136 payment services across the web.
Of these, 25 were detected on websites from Serbia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.