🆚 LinkedIn vs. Medium

Compare technologies based on real-world usage data *

📈 LinkedIn is much more popular than Medium.
🌍 LinkedIn is more popular in all countries.

Type

Social media platform

Social media platform

About

LinkedIn is a business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies.

It offers professional profiles, company pages, job postings, and B2B marketing and recruiting tools for businesses. Premium members also gain access to LinkedIn Learning, an online education platform offering professional courses and skill development resources.

Medium is an online publishing platform where writers can share articles, stories, and ideas with a wide audience.

Headquarters

Mountain View, California, United States

San Francisco, California, United States

Website

linkedin.com #9

Pricing

Free version ✔️

Premium Career$29.99/month

Premium Business$59.99/month

Recruiter Lite$170/month

Recruiter$835/month

Free version ❌

Member$5/month

Friend of Medium$15/month

Categories

Social Media › Rank #4

Social Media › Rank #27

Job Boards › Rank #1

Popularity

Determined by the number of sites using each technology.

The LinkedIn social media platform is 104 times more popular than Medium.

Total websites

Market share

Social Media

Popularity by country

Determined by the number of sites detected from each country.

LinkedIn is more popular than Medium in all countries.

United States

United Kingdom

Germany

France

India

Netherlands

Spain

Italy

Australia

Canada

Awards

🥇 Most popular in the United States in the Job Boards category.
🥇 Most popular in the United Kingdom in the Job Boards category.
🥇 Most popular in Germany in the Job Boards category.
🥇 Most popular in France in the Job Boards category.
🥇 Most popular in the Netherlands in the Job Boards category.

🔥 12nd most popular in India in the Social Media category.
🔥 13rd most popular in Vietnam in the Social Media category.
🔥 13rd most popular in Turkey in the Social Media category.
🔥 13rd most popular in the Philippines in the Social Media category.
🔥 14th most popular in Singapore in the Social Media category.

Popularity by domain category

Determined by the number of sites in each category.

LinkedIn is more popular than Medium in all market segments.

Business

Education/Reference

Internet Services

Marketing/Merchandising

Online Shopping

Health

Non-Profit/Advocacy/NGO

Software/Hardware

Blogs/Wiki

Finance/Banking

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#7

#8

#9

#13

#16

Name

Rank

#289

#651

#1,174

#1,391

#1,469

Compare alternatives

Technologies with similar characteristics.

See also

Medium technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.