⚡ Social Media Platforms in the Philippines

Social media is online platforms where people can create and share content, connect with others through likes, comments, and messages, and build social communities.

The Philippines is a Southeast Asian country with a population of over 118 million people.

According to our data, social media platforms are detected on 54.1% of websites from the Philippines.

Statistics based on 5K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top social media platforms in the Philippines in 2026, based on market share.

The most popular is Facebook with a substantial share of 89.1%, followed by Instagram with 53% and X with 46.1%.

Facebook 89.1%
Instagram 53%
X 46.1%
LinkedIn 23.7%
TikTok 15.4%
Pinterest 5%
WhatsApp 3.3%
Viber 2.6%
Telegram 1.6%
WeChat 1.3%
Reddit 1%
Linktree 0.9%
QQ 0.8%
Medium 0.8%
Threads 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in the Philippines than worldwide.
Differences between global and country rankings are shown in parentheses.

5. TikTok ^(-1)
6. Pinterest ^(-1)
8. Viber ^(-13)
10. WeChat ^(-8)
11. Reddit ^(-8)
12. Linktree ^(-14)
13. QQ ^(-9)
14. Medium ^(-14)
15. Threads ^(-2)
16. Behance ^(-8)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 49 social media platforms used on sites from the Philippines, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	89.1%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	53%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	46.1%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	23.7%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos that combines content creation, recommendation-driven discovery, and social interaction in a mobile-first interface. Free	15.4%
6	Pinterest San Francisco, California, United States A visual discovery and social media platform for sharing and organizing images and videos using Pins, which are visual bookmarks linked to external content and grouped into themed boards. Free	5%
7	WhatsApp Menlo Park, California, United States A cross-platform instant messaging and Voice over IP service owned by Meta that enables private messaging, media sharing, and internet-based voice and video communication. Free	3.3%
8	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	2.6%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.6%
10	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	1.3%
11	Reddit San Francisco, California, United States A social news aggregation, discussion forum, and social networking platform where content is submitted, discussed, and ranked by community voting from registered members known as "redditors". Free$5.99/month	1%
12	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.9%
13	QQ Shenzhen, China A Chinese instant messaging software platform. Free	0.8%
14	Medium San Francisco, California, United States An online publishing platform that allows writers to share articles, stories, and ideas with a built-in audience and content discovery system. $5+/month	0.8%
15	Threads Menlo Park, California, United States A microblogging and social media platform from Meta designed for sharing text updates and participating in public conversations. Free	0.8%
16	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.6%
17	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.6%
18	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.6%
19	Quora Mountain View, California, United States A question-and-answer platform where users ask, answer, edit, and organize discussions across a wide range of topics through community-driven knowledge sharing. Free$6.99/month	0.5%
20	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.5%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open-source software. Free	0.5%
22	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
23	Weibo Beijing, China A Chinese microblogging and social networking platform focused on short-form posting, media sharing, livestreaming, and public discussions. Free	0.5%
24	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.5%
25	Band Seongnam, Korea A Korean social media community platform created by the Naver Corporation.	0.4%

👉 See Also

🌎 Social Media in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,639 websites from the Philippines.
We currently track the presence of 87 social media platforms across the web.
Of these, 49 were detected on websites from the Philippines.
Statistics were last calculated on June 19, 2026.
For more details, see our methodology and disclaimer.