🆚 Microsoft Advertising vs. SmartNews Ads

Compare technologies based on real-world usage data *

📈 Microsoft Advertising is much more popular than SmartNews Ads.
🌍 Microsoft Advertising is more popular in all countries.
⭐ SmartNews Ads is particularly popular in Japan.

Microsoft Advertising

Type

Advertising technology

Advertising technology

About

Microsoft Advertising is a pay-per-click advertising platform that allows businesses to run search and audience ads across Bing, Yahoo!, DuckDuckGo, and partner networks.

It supports keyword-based search campaigns, native and display ads, LinkedIn profile targeting for professional attributes, automated bidding strategies, and offline and online conversion tracking via the Universal Event Tracking tag.

SmartNews is a Japanese advertising platform that delivers advertisements in a variety of formats, including in-feed ads, video ads, and display ads, on smartphone-based services, such as the SmartNews news app.

Headquarters

Redmond, Washington, United States

Tokyo, Japan

Website

about.ads.microsoft.com

smartnews-ads.com #1,301,126

Categories

Advertising › Rank #6

Advertising › Rank #158

Popularity

Determined by the number of sites using each technology.

Microsoft Advertising technology is 262 times more popular than SmartNews Ads.

Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Advertising is more popular than SmartNews Ads in all countries.

United States

United Kingdom

Germany

France

Netherlands

Australia

Canada

Spain

Italy

Poland

Awards

🥉 Third most popular in the United States in the Advertising category.
🥉 Third most popular in China in the Advertising category.
⭐ 4th most popular in the United Kingdom in the Advertising category.
⭐ 4th most popular in Germany in the Advertising category.
⭐ 4th most popular in the Netherlands in the Advertising category.

⬆️ 25th most popular in Japan in the Advertising category.

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Advertising is more popular than SmartNews Ads in all market segments.

Online Shopping

Business

Marketing/Merchandising

Fashion/Beauty

Travel

Finance/Banking

Internet Services

Software/Hardware

Health

General News

Top sites

Top-ranked sites that use these technologies.

Name

Rank

#2

#5

#9

#23

#48

Name

Rank

#751

#3,863

boatrace.jp

#3,884

#4,145

discover-news.tokyo

#6,188

Compare alternatives

Technologies with similar characteristics.

See also

SmartNews Ads technology profile

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.