🆚 Microsoft Invest vs. Oribi

Type

Legacy technology
Legacy technology

About

Microsoft Invest was a demand-side ad management platform created after Microsoft's acquisition of Xandr to facilitate programmatic media buying.

Microsoft later retired the standalone platform to consolidate its advertising technologies and integrate buy-side capabilities directly into Microsoft Advertising.

Oribi is an all-in-one marketing analytics solution acquired by LinkedIn.

It is no longer available as a standalone product and has been integrated into the LinkedIn Marketing Solutions platform to enhance features such as campaign attribution and advertiser insights.

Headquarters

Redmond, Washington, United States
Mountain View, California, United States

Website

Categories

Legacy › Rank #23
Legacy › Rank #33
Advertising › Rank #16

Popularity

Determined by the number of sites using each technology.

Microsoft Invest legacy technology is 2.4 times more popular than Oribi.
Total websites

Market share

Legacy

Popularity by country

Determined by the number of sites detected from each country.

Microsoft Invest is more popular in the United States, the United Kingdom, and Germany, while Oribi is more popular in the Netherlands, Belgium, and Singapore.
United States
United Kingdom
Germany
Netherlands
France
Australia
Spain
Turkey
Italy
Canada

Awards

Popularity by domain category

Determined by the number of sites in each category.

Microsoft Invest is more popular among sites focused on online shopping, marketing and merchandising, and general news, while Oribi is more commonly used on business, Internet services, and software and hardware sites.
Business
Online Shopping
Marketing/Merchandising
General News
Finance/Banking
Blogs/Wiki
Health
Education/Reference
Internet Services
Software/Hardware

Top sites

Top-ranked sites that use these technologies.

Name
Rank
View more ➝
Name
Rank
#484
#1,333
View more ➝

See also

🗃️ About This Data