🆚 myTarget vs. Segmento

Compare technologies based on real-world usage data *

Type

Advertising technology
Advertising technology

About

MyTarget is a Russian programmatic advertising platform by VK.

Segmento is a Russian advertising technology platform that uses machine learning and big data to support programmatic advertising.

It offers tools for user data management and segmentation, integration with major DSPs and ad networks, and real-time bidding.

Headquarters

Moscow, Russia
Moscow, Russia

Website

Categories

Advertising › Rank #119
Advertising › Rank #163

Popularity

Determined by the number of sites using each technology.

MyTarget advertising technology is 3 times more popular than Segmento.
Total websites

Market share

Advertising

Popularity by country

Determined by the number of sites detected from each country.

myTarget is more popular in Russia, Kazakhstan, and Belarus, while Segmento is more popular in Brazil, Italy, and Spain.
Russia
Brazil
Italy
Kazakhstan
Belarus
Spain
Germany
Netherlands
France
Argentina

Awards

Popularity by domain category

Determined by the number of sites in each category.

myTarget is more popular among sites focused on blogs and wiki, general news, and auctions and classifieds, while Segmento is more commonly used on business, education and reference, and finance and banking sites.
Blogs/Wiki
General News
Auctions/Classifieds
Entertainment
Business
Marketing/Merchandising
Portal Sites
Real Estate
Online Shopping
Public Information

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#123
#295
#1,445
View more ➝
Name
Rank
#4,672
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.