🆚 Northbeam vs. Tracify

Type

Marketing attribution platform
Marketing attribution platform

About

Northbeam is a marketing attribution and measurement platform that helps media buyers and growth teams understand how advertising spend drives revenue across channels.

It provides multi-touch attribution with flexible lookback windows, media mix modeling (MMM+), incrementality analysis, and creative-level performance reporting powered by first-party data collection and machine learning models.

Read more…

Tracify is a marketing attribution platform that provides cross-device, cross-domain, Adblock-proof ad tracking.

Headquarters

El Segundo, California, United States
Munich, Germany

Website

Pricing

Free version ❌
Starter
(up to 1M pageviews/month)
$1,500+/month
Professional$30,000+/year
EnterpriseCustom
Free version ❌
Custom

Categories

Marketing Attribution › Rank #11
Marketing Attribution › Rank #25
Analytics › Rank #105
Analytics › Rank #161

Popularity

Determined by the number of sites using each technology.

The Northbeam marketing attribution platform is 4 times more popular than Tracify.
Total websites

Market share

Marketing Attribution
Analytics

Popularity by country

Determined by the number of sites detected from each country.

Northbeam is more popular in the United States, the United Kingdom, and Australia, while Tracify is more popular in Germany, Austria, and Switzerland.
United States
Germany
United Kingdom
Australia
Canada
Austria
France
Spain
Switzerland
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Northbeam is more popular among sites focused on online shopping, fashion and beauty, and marketing and merchandising, while Tracify is more commonly used on travel sites.
Online Shopping
Fashion/Beauty
Marketing/Merchandising
Business
Sports
Health
Alcohol
Blogs/Wiki
Travel
Entertainment

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#3,606
#14,774
#15,038
View more ➝
Name
Rank
#77,140
#82,782
View more ➝

See also

🗃️ About This Data