🆚 Omnisend vs. Privy

Compare technologies based on real-world usage data *

Type

Marketing automation platform
Marketing automation platform

About

Omnisend is a marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface.

It offers a drag-and-drop email and SMS campaign builder, dynamic customer segmentation based on behavior or purchase history, pre-built automation workflows like abandoned-cart recovery or welcome series, real-time analytics, and integrates with major e-commerce platforms such as Shopify, BigCommerce, WooCommerce, Wix, PrestaShop, Ecwid, and nopCommerce.

Privy is an email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars.

It offers customizable email and SMS campaigns with automated flows and audience segmentation, drag-and-drop form builder, performance analytics and A/B testing, and integrates with major e-commerce platforms including Shopify, BigCommerce, Squarespace Commerce, and Wix Commerce.

Headquarters

London, United Kingdom
Boston, Massachusetts, United States

Website

Pricing

Free version ✔️250 contacts, 500 emails, 500 web pushes per month
Standard
(1,000+ contacts)
$20+/month
Pro
(2,500+ contacts)
$59+/month
Price per SMS
USA$0.015
Canada$0.025
UK$0.082
Germany$0.15
Free version ❌Free 15-day trial
Email
(1,500+ contacts, 250 SMS credits included)
$30+/month
SMS$15+/month
Pop-ups & Displays$24+/month

Categories

Marketing Automation › Rank #11
Marketing Automation › Rank #14
Push Notifications › Rank #5
Email Marketing › Rank #18
Conversion Optimization › Rank #16

Popularity

Determined by the number of sites using each technology.

The Omnisend marketing automation platform is 1.5 times more popular than Privy.
Total websites

Market share

Marketing Automation

Popularity by country

Determined by the number of sites detected from each country.

Omnisend is more popular in the United States, the United Kingdom, and Lithuania, while Privy is more popular in Mexico, Chile, and New Zealand.
United States
United Kingdom
Lithuania
Australia
Canada
India
Germany
Japan
France
Italy

Awards

Popularity by domain category

Determined by the number of sites in each category.

Omnisend is more popular among sites focused on online shopping, marketing and merchandising, and fashion and beauty, while Privy is more commonly used on entertainment, travel, and art, culture and heritage sites.
Online Shopping
Marketing/Merchandising
Fashion/Beauty
Business
Entertainment
Blogs/Wiki
Sports
Internet Services
Health
Recreation/Hobbies

Top sites

Top-ranked sites that use these technologies.

Name
Rank
#7,673
#26,289
View more ➝
Name
Rank
#15,991
#19,100
View more ➝

See also

* According to recent studies, many of online reviews are fake.
When making your decision, it is better to rely on data that cannot be falsified.
Our service evaluates the popularity of technologies by the number of websites using them.

Statistics were last calculated on .
For details, see our methodology and disclaimer.