⚡ Conversion Optimization in China

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, conversion optimization tools are used on 0.4% of websites from China.

Statistics based on 83K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in China in 2026, based on market share.

The most popular is Lucky Orange with a share of 11.2%, followed by Convertlab with 8.3% and Powr with 8.3%.

Lucky Orange 11.2%
Convertlab 8.3%
Powr 8.3%
Ptengine 8.3%
Privy 6.1%
Firework 4.8%
Shogun 4.2%
Contentsquare 3.8%
Mouseflow 3.8%
Elfsight 3.2%
Bazaarvoice 3.2%
Parse.ly 3.2%
Mixpanel 3.2%
OptinMonster 2.9%
Other 25.5%

🚀 Highlights

Here is a list of the top tools that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lucky Orange ^(-3)
2. Convertlab ^(-142)
4. Ptengine ^(-38)
5. Privy ^(-12)
6. Firework ^(-61)
7. Shogun ^(-2)
8. Contentsquare ^(-2)
11. Bazaarvoice ^(-1)
12. Parse.ly ^(-3)
15. PayPal Marketing Solutions ^(-41)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 71 conversion optimization tools used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	11.2%
2	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	8.3%
3	Powr San Francisco, California, United States A suite of website applications that enables users to add functional widgets such as forms, popups, galleries, and social feeds to websites without programming. Free$10.99+/month	8.3%
4	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	8.3%
5	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	6.1%
6	Firework San Mateo, California, United States A video commerce platform that lets businesses embed short vertical videos ("web stories") on their websites to showcase products or content. Free$39+/month	4.8%
7	Shogun Walnut, California, United States An e-commerce optimization and personalization platform for Shopify, featuring a visual page builder and A/B testing tools. $39+/month	4.2%
8	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	3.8%
9	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	3.8%
10	Elfsight Yerevan, Armenia A subscription-based platform that provides a large library of no-code website widgets to enhance functionality, engagement, and conversions. Free$5+/month	3.2%
11	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	3.2%
12	Parse.ly New York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	3.2%
13	Mixpanel San Francisco, California, United States A real-time, event-based product and user analytics platform that helps businesses track and understand user behavior on websites and mobile applications. Free$140+/month	3.2%
14	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.9%
15	PayPal Marketing Solutions San Jose, California, United States A suite of marketing and analytics tools from PayPal that helps merchants analyze shopper behavior and increase conversion through targeted on-site messaging. Legacy	2.9%
16	OptiMonk Debrecen, Hungary A conversion rate optimization tool that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	2.2%
17	Chatra Paris, France A cloud-based live chat platform designed for small businesses and e-commerce retailers. Free€25+/agent/month	1.9%
18	Fullstory Atlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps that allows businesses to analyze how users interact with websites and mobile apps. Free$14,000+/year	1.9%
19	Chartbeat New York, United States A content intelligence and analytics platform that provides real-time and historical audience data to help web publishers understand how users engage with their content. $7,000+/year	1.9%
20	Unbounce Vancouver, British Columbia, Canada A drag-and-drop landing page builder that enables marketers to create, test, and optimize standalone web pages without coding. $99+/month	1.6%
21	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	1.6%
22	Bombora New York, United States An intent data aggregator that provides B2B marketers with data on which companies are ready to buy their products.	1.3%
23	ZoomInfo Intent Vancouver, Washington, United States Helps sales teams get ahead of the competition by targeting prospects when they're most likely to buy. $$$	1.3%
24	GetSiteControl Nicosia, Cyprus A popup and form builder and an email marketing platform tailored for online stores. Free$19+/month	1.3%
25	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 83,408 websites from China.
We currently track the presence of 149 conversion optimization tools across the web.
Of these, 71 were detected on websites from China.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.