⚡ Conversion Optimization in China

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

China is an East Asian country with a population of around 1.4 billion people.

According to our research, conversion optimization tools are used on 0.7% of websites from China.

Statistics based on 64K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in China in 2026, based on market share.

The most popular is Hotjar with an impressive share of 47.9%, followed by Lucky Orange with 9.5% and VWO with 7.1%.

Hotjar 47.9%
Lucky Orange 9.5%
VWO 7.1%
Convertlab 6.8%
Crazy Egg 5.3%
Privy 4.4%
Ptengine 4.2%
Mouseflow 3.5%
Contentsquare 2.9%
OptinMonster 2.4%
GetSiteControl 1.8%
Minty 1.3%
Zoho PageSense 1.3%
Popupsmart 1.1%
Other 0.4%

🚀 Highlights

Here is a list of the top tools that are more popular in China than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lucky Orange ^(-2)
4. Convertlab ^(-64)
6. Privy ^(-2)
7. Ptengine ^(-18)
11. GetSiteControl ^(-4)
12. Minty ^(-22)
14. Popupsmart ^(-17)
17. Plerdy ^(-18)
19. Convert Pro ^(-11)
22. EnvyBox ^(-4)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 44 conversion optimization tools used on sites from China, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	47.9%
2	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	9.5%
3	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	7.1%
4	Convertlab Shanghai, China A Chinese marketing platform that provides aggregation and segmentation of customer data, as well as omnichannel marketing automation.	6.8%
5	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	5.3%
6	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	4.4%
7	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	4.2%
8	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	3.5%
9	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	2.9%
10	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	2.4%
11	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	1.8%
12	Minty Charlotte, North Carolina, United States An AI-powered performance marketing platform for e-commerce brands that identifies anonymous website visitors and delivers offers through on-site widgets, AI assistants, email, and SMS. $$$	1.3%
13	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	1.3%
14	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	1.1%
15	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	1.1%
16	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	0.9%
17	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	0.9%
18	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.9%
19	Convert Pro Pune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	0.7%
20	Boost Ho Chi Minh City, Vietnam An AI-powered search and discovery solution for Shopify stores that improves product findability and browsing by enhancing site search, filters, recommendations, and merchandising. $29+/month	0.7%
21	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.7%
22	EnvyBox Penza, Russia A suite of marketing and conversion-focused widgets for websites designed to capture leads, engage visitors, and support online sales. 840 RUB+/month	0.4%
23	Justuno Fairfax, California, United States A conversion optimization and visitor engagement platform for e-commerce websites that uses behavioral data and automation to display targeted marketing and lead generation campaigns. Free$39+/month	0.4%
24	Amplify Ge'alya, Israel A suite of growth tools that helps Shopify merchants boost key metrics like revenue, average order value, and lifetime value with integrated bundles, upsells, subscriptions, and an intelligent cart. $29.5+/month	0.4%
25	Yieldify London, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences. $$$	0.4%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 64,974 websites from China.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 44 were detected on websites from China.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.