⚡ Conversion Optimization in Russia

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy used to increase the number of website visitors who take a desired action, such as a purchase or registration. This is done through methods such as personalized content, lead capture forms, urgency triggers, and interactive widgets such as pop-ups, sticky bars, and spin-to-win games.

According to our research, conversion optimization tools are used on 0.6% of websites from Russia.

⭐ Most Popular in 2025

The following chart shows the top conversion optimization tools in Russia in 2025, based on market share.

The most popular is Chatra with a share of 22.2%, followed by Elfsight with 11.5% and Mixpanel with 8%.

Chatra 22.2%
Elfsight 11.5%
Mixpanel 8%
Green Popups 7.1%
GetSiteControl 6.1%
Amplitude 5.6%
Hello Bar 4.1%
BDOW! 4.1%
Powr 2.9%
Poptin 2.9%
Woopra 2.4%
OptinMonster 2.2%
Bazaarvoice 2%
Mouseflow 2%
Other 16.9%

🚀 Highlights

Here is a list of the top tools that are more popular in Russia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Chatra ^(-37)
3. Mixpanel ^(-4)
4. Green Popups ^(-24)
5. GetSiteControl ^(-16)
6. Amplitude ^(-8)
7. Hello Bar ^(-18)
10. Poptin ^(-1)
11. Woopra ^(-37)
15. Kissmetrics ^(-52)
16. Contentsquare ^(-2)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 50 conversion optimization tools used on sites from Russia, ranked by their market share.

Rank	Name	Market share
1	ChatraParis, France A cloud-based live chat platform designed for small businesses and e-commerce retailers.	22.2%
2	ElfsightYerevan, Armenia A subscription-based service that offers a suite of customizable website widgets that help businesses increase user engagement, capture leads, and drive sales. Free$5+/month	11.5%
3	MixpanelSan Francisco, California, United States A real-time analytics platform that provides easy access to user engagement data collected as an event stream. Free$24+/month	8%
4	Green PopupsYekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $10+	7.1%
5	GetSiteControlNicosia, Cyprus A popup and form builder and an email marketing platform tailored for online stores. Free$19+/month	6.1%
6	AmplitudeSan Francisco, California, United States A product analytics platform that enables you to build better products by tracking and understanding user behavior. Free$49+/month	5.6%
7	Hello BarLa Jolla, California, United States A popup builder that enables you to create high-converting forms and popups for lead generation. $39+/month	4.1%
8	BDOW!Chandler, Arizona, United States A website pop-up and form tool designed to help you build a more engaged email list. Free$15+/month	4.1%
9	PowrSan Francisco, California, United States A suite of over 60 customizable, code-free website applications that include popups, image galleries, video sliders, social feed embeds, and customer reviews. Free$8.99+/month	2.9%
10	PoptinAshdod, Israel A website engagement platform that converts visitors into subscribers, leads, and sales. Free$25+/month	2.9%
11	WoopraSan Francisco, California, United States A customer journey and product analytics platform for marketing, sales and support teams. Free$49+/month	2.4%
12	OptinMonsterWest Palm Beach, Florida, United States A conversion optimization tool that allows website owners to create effective lead capture forms and popups. Free$7+/month	2.2%
13	BazaarvoiceAustin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $$$	2%
14	MouseflowCopenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	2%
15	KissmetricsSt. Petersburg, Florida, United States A people-based analytics solution designed to track user behavior and increase conversions and revenue. $299+/month	1.7%
16	ContentsquareParis, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	1.7%
17	YieldifyLondon, United Kingdom A fully managed personalization platform that helps ecommerce businesses drive more revenue by engaging customers with personalized experiences.	1.5%
18	PlerdyLviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	1.2%
19	FullstoryAtlanta, Georgia, United States A behavioral analytics platform with session replay and heatmaps. Free$14,000+/year	1.2%
20	Common NinjaNetanya, Israel Provides over 200 customizable widgets for websites, including social feeds, image sliders, forms, popups, reviews, currency converters, counters, and live weather forecast. Free$10+/month	1%
21	Convert ProPune, Maharashtra, India A lead generation plugin for WordPress with customizable popups, ready-to-use templates, and a drag-and-drop editor. $89/year	1%
22	Icegram EngageCovina, California, United States A lead generation and email list building WordPress plugin with customizable popups, banners, optins, exit trigger messages, and CTA. FreeOpen source$129+/year	1%
23	ChartbeatNew York, United States Provides analytics and intelligent growth tools to help digital publishers grow loyal audiences through insight and action. $7,000+/year	1%
24	Parse.lyNew York, United States The analytics platform built for content creators, giving them the tools to understand content performance. $$$	1%
25	WisepopsParis, France A lead generation and onsite marketing platform for e-commerce stores that provides popups, notifications and smart product recommendations. €49+/month	0.7%

👉 See Also

🌎 Conversion Optimization in other countries

Data is based on the analysis of 65,405 websites from Russia.
Statistics were last calculated on November 9, 2025.
For details, see our methodology and disclaimer.