⚡ Conversion Optimization in Ukraine

Conversion optimization, also known as conversion rate optimization (CRO), is a strategy focused on increasing the percentage of website visitors who complete desired actions such as purchases, registrations, or form submissions by improving page design and user interaction.

Ukraine is an Eastern European country with a population of around 38 million people.

According to our research, conversion optimization tools are used on 2.4% of websites from Ukraine.

Statistics based on 35K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top conversion optimization tools in Ukraine in 2026, based on market share.

The most popular is Hotjar, which dominates the market with an overwhelming 65% share.
It is followed by Plerdy with 17.7% and Contentsquare with 4%.

Hotjar 65%
Plerdy 17.7%
Contentsquare 4%
VWO 3.1%
Mouseflow 2.4%
EnvyBox 2.1%
GetSiteControl 2%
Green Popups 1.2%
Poptin 0.9%
OptiMonk 0.8%
OptinMonster 0.8%
Ptengine 0.7%
BDOW! 0.6%
Crazy Egg 0.6%
Hello Bar 0.5%

🚀 Highlights

Here is a list of the top tools that are more popular in Ukraine than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Plerdy ^(-33)
3. Contentsquare ^(-3)
5. Mouseflow ^(-2)
6. EnvyBox ^(-20)
7. GetSiteControl ^(-8)
8. Green Popups ^(-19)
9. Poptin ^(-1)
10. OptiMonk ^(-4)
12. Ptengine ^(-13)
15. Hello Bar ^(-8)

✨ Best Conversion Optimization Tools

Below is a more detailed list of the top 25 of the 33 conversion optimization tools used on sites from Ukraine, ranked by their market share.

Rank	Name	Market share
1	Hotjar St. Julian's, Malta A web-based user behavior analytics and feedback platform that helps website owners observe how visitors interact with their sites and gather direct user feedback. Free$49+/month	65%
2	Plerdy Lviv, Ukraine A conversion rate optimization platform that includes analytics and A/B testing tools. Free$21+/month	17.7%
3	Contentsquare Paris, France A digital experience analytics platform designed to increase engagement and conversions. $75,000+/year	4%
4	VWO Delhi, India A comprehensive visual website analytics, optimization, and A/B testing platform for running experiments and improving digital user experiences across websites and apps. $2,064+/year	3.1%
5	Mouseflow Copenhagen, Denmark A behavior analytics platform designed to help businesses understand and enhance user experience and conversion rates on their websites. Free$39+/month	2.4%
6	EnvyBox Penza, Russia A suite of marketing and conversion-focused widgets for websites designed to capture leads, engage visitors, and support online sales. 840 RUB+/month	2.1%
7	GetSiteControl Nicosia, Cyprus A conversion optimization platform for online stores that combines popup and form building with email marketing tools. Free$19+/month	2%
8	Green Popups Yekaterinburg, Russia A commercial popup system with a drag-and-drop popup builder, 20+ popup elements, 200+ professionally designed templates, available as a WordPress plugin or standalone script. $49+	1.2%
9	Poptin Ashdod, Israel A website engagement platform that helps businesses convert visitors into subscribers, leads, and customers using popups, forms, and email marketing automation. Free$25+/month	0.9%
10	OptiMonk Debrecen, Hungary A conversion rate optimization platform for e-commerce businesses that provides popups, gamification widgets, website personalization, and A/B testing. Free$29+/month	0.8%
11	OptinMonster West Palm Beach, Florida, United States A conversion optimization and lead generation platform that helps websites turn visitors into subscribers or customers using targeted onsite campaigns such as popups and opt-in forms. Free$7+/month	0.8%
12	Ptengine Tokyo, Japan A complete marketing and analytics platform with A/B testing and heatmaps. Free$49+/month	0.7%
13	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.6%
14	Crazy Egg La Mirada, California, United States An analytics platform that allows users to track visitor behavior and optimize conversions using heatmaps, session recordings, click tracking, scrollmaps, and A/B testing. $29+/month	0.6%
15	Hello Bar La Jolla, California, United States A no-code popup and conversion optimization platform that allows website owners to create popups, announcement bars, sliders, and page takeovers. $39+/month	0.5%
16	Zoho PageSense Chennai, India A conversion rate optimization and web analytics platform that enables businesses to use heatmaps and session recordings, track conversion funnels, and run A/B and split-URL tests. $20+/month	0.5%
17	If-So Ramat Gan, Israel A WordPress plugin that allows website owners to personalize content based on user profiles or interactions with the site. FreeOpen source$97/year	0.4%
18	Dynamic Yield Purchase, New York, United States An AI-powered personalization and customer experience optimization platform that enables businesses to tailor content, product recommendations, and offers across websites, mobile apps, and email. $35,000/year	0.4%
19	Popupsmart Ankara, Turkey A no-code popup builder with automation to increase conversions, grow email lists and engage with audiences. Free$195+/year	0.4%
20	Picreel Santa Monica, California, United States A popup builder for creating and deploying various popup types (including lightbox, sidebar, mobile, and nanobar) with smart triggers based on time, exit intent, click, or scroll to generate more leads and conversions on websites. Free$$$	0.2%
21	Proof Austin, Texas, United States A social proof marketing platform that helps users build visitors' trust, create urgency, and increase conversions with hot streaks, live visitor count, and recent activity widgets. $29+/month	0.2%
22	Qualaroo Santa Monica, California, United States A versatile customer experience software that helps you understand what your customers expect when they visit your website or app. Free$39.99/year	0.2%
23	Lucky Orange Overland Park, Kansas, United States A website analytics tool that helps track and visualize user behavior with heatmaps, session recordings, and surveys. Free$39+/month	0.2%
24	Convert Claymont, Delaware, United States An advanced A/B testing and personalization platform for websites and web apps. $399+/month	0.2%
25	ClickFunnels Canton, Georgia, United States An online software platform designed to help businesses create custom sales and marketing funnels. $97+/month	0.1%

👉 See Also

🌎 Conversion Optimization in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 35,275 websites from Ukraine.
We currently track the presence of 70 conversion optimization tools across the web.
Of these, 33 were detected on websites from Ukraine.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.