⚡ CRM in Guatemala

Customer Relationship Management (CRM) systems are centralized platforms for managing company interactions with current and potential customers.

Guatemala is a Central American country with a population of over 18 million people.

According to our data, customer relationship management systems are used on 5.1% of websites from Guatemala.

Statistics based on 920 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top CRM systems in Guatemala in 2026, based on market share.

The most popular is Odoo with an impressive share of 44.7%, followed by Zendesk with 14.9% and ActiveCampaign with 14.9%.

Odoo 44.7%
Zendesk 14.9%
ActiveCampaign 14.9%
HubSpot CRM 8.5%
Brevo 8.5%
Salesforce 4.3%
Bitrix24 2.1%
Vcita 2.1%

🚀 Highlights

Here is a list of the top systems that are more popular in Guatemala than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Odoo ^(-7)
3. ActiveCampaign ^(-1)
8. Vcita ^(-4)

✨ Best CRM Systems

Below is a more detailed list of 8 CRM systems used on sites from Guatemala, ranked by their market share.

Rank	Name	Market share
1	Odoo Grand Rosière, Belgium An open-source, web-based ERP system that provides integrated business applications including CRM, e-commerce, accounting, inventory, point of sale, and project management. FreeOpen source€14.80+/user/month	44.7%
2	Zendesk San Francisco, California, United States A customer service and engagement platform that offers tools for omnichannel ticketing, help center self-service, AI-powered agents, workflow automation, analytics, and reporting. $19+/agent/month	14.9%
3	ActiveCampaign Chicago, Illinois, United States An email and marketing automation platform that includes a CRM built for small and mid-sized businesses. $15+/month	14.9%
4	HubSpot CRM Cambridge, Massachusetts, United States An all-in-one relationship management platform that integrates marketing, sales, service, and operations tools around a central contact database. Free$45+/month	8.5%
5	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	8.5%
6	Salesforce San Francisco, California, United States A cloud-based enterprise CRM platform that helps organizations manage sales, customer service, marketing, and customer relationships. $25+/user/month	4.3%
7	Bitrix24 Kaliningrad, Russia A Russian multi-component collaboration, automation, sales and marketing software platform. Free$61+/month	2.1%
8	Vcita Bellevue, Washington, United States A cloud-based business management platform for small and medium-sized businesses that combines CRM, online scheduling, invoicing, payments, and client communication tools. $35+/month	2.1%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 920 websites from Guatemala.
We currently track the presence of 64 CRM systems across the web.
Of these, 8 were detected on websites from Guatemala.
Statistics were last calculated on August 4, 2026.
For more details, see our methodology and disclaimer.