⚡ Customer Reviews in Sweden

Online customer review platforms allow people to share their experiences with companies, products and services through ratings and reviews.

Sweden is a Northern European country with a population of over 10.5 million people.

According to our data, customer review platforms are used on 3.9% of websites from Sweden.

⭐ Most Popular in 2026

The following chart shows the top customer review websites in Sweden in 2026, based on market share.

The most popular is Trustpilot, which dominates the market with an overwhelming 60.6% share.
It is followed by Tripadvisor with 11.5% and Trustindex with 6.8%.

Trustpilot 60.6%
Tripadvisor 11.5%
Trustindex 6.8%
Judge.me 6.6%
Yotpo 5.7%
Trusted Shops 3.5%
Bazaarvoice 1.8%
G2 1.4%
Facebook Reviews 1.3%
EmbedSocial 1.3%
PowerReviews 1%
Google Customer Reviews 1%
Capterra 1%
Stamped 0.9%
Loox 0.9%

🚀 Highlights

Here is a list of the top websites that are more popular in Sweden than worldwide.
Differences between global and country rankings are shown in parentheses.

3. Trustindex ^(-1)
5. Yotpo ^(-2)
6. Trusted Shops ^(-2)
7. Bazaarvoice ^(-7)
8. G2 ^(-5)
9. Facebook Reviews ^(-7)
10. EmbedSocial ^(-12)
11. PowerReviews ^(-25)
13. Capterra ^(-4)
16. ReviewsOnMyWebsite ^(-30)

✨ Best Customer Review Websites

Below is a more detailed list of the top 25 of the 36 customer review websites used on sites from Sweden, ranked by their market share.

Rank	Name	Market share
1	Trustpilot Copenhagen, Denmark A global consumer review platform where users can leave star ratings and written feedback for businesses, while companies can respond and manage their public reputation. Free$299+/month	60.6%
2	Tripadvisor Needham, Massachusetts, United States A global travel guidance platform that aggregates user-generated reviews, ratings, and pricing information for hotels, restaurants, and attractions worldwide. $$$	11.5%
3	Trustindex Budapest, Hungary A subscription-based review management service that aggregates customer reviews and displays them on websites through customizable widgets. $65+/year	6.8%
4	Judge.me London, United Kingdom An e-commerce review platform that helps online merchants collect and display customer and product reviews on their stores. Free$15/month	6.6%
5	Yotpo New York, United States A cloud-based e-commerce marketing platform that helps online brands manage SMS and email marketing, customer reviews, loyalty and referral programs, and subscriptions in an integrated suite. Free$15+/month	5.7%
6	Trusted Shops Cologne, Germany A German online platform that provides customer reviews, a trusted certification mark, and buyer protection. €40+/month	3.5%
7	Bazaarvoice Austin, Texas, United States A user-generated content platform for brands and retailers that drives conversions through star ratings, consumer reviews, Q&A, social content, sampling, and creator and influencer marketing. $6,500+/year	1.8%
8	G2 Chicago, Illinois, United States A B2B software and services review platform. Free$$$	1.4%
9	Facebook Reviews Menlo Park, California, United States A review platform from Facebook that allows users to rate and provide feedback on businesses' products or services. Free	1.3%
10	EmbedSocial Skopje, Macedonia A social media aggregator that enables brands to collect and embed social media posts or reviews published by other people. Free$29+/month	1.3%
11	PowerReviews Chicago, Illinois, United States Enables businesses to collect and display more and better ratings and reviews to maximize conversions. $25,000+/year	1%
12	Google Customer Reviews Mountain View, California, United States A free service that allows website owners to collect feedback from customers who've made a purchase on their site. Free	1%
13	Capterra Stamford, Connecticut, United States A technology review platform focused on the software industry. Free$$$	1%
14	Stamped Vancouver, British Columbia, Canada An e-commerce reviews and loyalty platform that helps online retailers collect customer ratings, reward repeat buyers, and manage engagement from a unified dashboard. $23+/month	0.9%
15	Loox Tel Aviv, Israel A social proof marketing platform built for Shopify that turns real customers into ambassadors that submit visual reviews, share product experiences, and refer friends. $12.99+/month	0.9%
16	ReviewsOnMyWebsite Edmonton, Alberta, Canada A cloud-based software that allows businesses to collect, monitor, and display customer reviews on their websites. $9+/month	0.6%
17	WP Review Singapore A WordPress plugin that helps website owners add review functionality to their sites. Free$67/year	0.6%
18	Reviews.io Berlin, Germany A review platform that allows businesses to better understand their customers and improve their shopping experience. $29+/month	0.5%
19	Yelp San Francisco, California, United States An American crowd-sourced review platform where users publish ratings and written feedback about local businesses. Free$180+/month	0.5%
20	GetApp Stamford, Connecticut, United States A software review platform with a focus on SaaS and Cloud based apps. Free$$$	0.4%
21	Software Advice Stamford, Connecticut, United States An online platform providing user reviews and recommendations on business software. Free$$$	0.3%
22	Feefo Petersfield, Hampshire, United Kingdom A customer review and feedback management platform that helps businesses collect, verify, and showcase genuine reviews from customers. £99+/month	0.3%
23	Clutch Washington, DC, United States A B2B marketplace that offers client feedback through verified reviews. Free$499+/year	0.3%
24	Senja London, United Kingdom A free tool to automate your testimonial and case study collection. Free$29+/month	0.3%
25	Restaurant Guru A restaurant aggregator that provides comprehensive information such as visitor reviews, menus, and photos. Free	0.3%

👉 See Also

🌎 Customer Reviews in other countries

Data is based on the analysis of 30,096 websites from Sweden.
Statistics were last calculated on March 31, 2026.
For details, see our methodology and disclaimer.