⚡ Digital Adoption in Indonesia

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, digital adoption platforms are used on 0.4% of websites from Indonesia.

Statistics based on 38K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Indonesia in 2026, based on market share.

The most popular is UserGuiding with an impressive share of 43.4%, followed by Driver.js with 25% and Intercom with 18.4%.

UserGuiding 43.4%
Driver.js 25%
Intercom 18.4%
Intro.js 7.4%
Appcues 2.2%
Gainsight 2.2%
Shepherd 1.5%
Usetiful 0.7%
Userpilot 0.7%

🚀 Highlights

Here is a list of the top platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. UserGuiding ^(-9)
2. Driver.js ^(-9)
4. Intro.js ^(-1)
5. Appcues ^(-1)
8. Usetiful ^(-6)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 9 digital adoption platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	43.4%
2	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	25%
3	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	18.4%
4	Intro.js Dublin, Ireland A lightweight open-source JavaScript library for creating step-by-step onboarding tours in web applications. FreeOpen source$9.99+	7.4%
5	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	2.2%
6	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	2.2%
7	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	1.5%
8	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	0.7%
9	Userpilot Austin, Texas, United States A no-code product growth and analytics platform that enables teams to build in-app onboarding, improve feature adoption, and collect user feedback. $299+/month	0.7%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 38,355 websites from Indonesia.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 9 were detected on websites from Indonesia.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.