⚡ Digital Adoption in Thailand

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Thailand is a Southeast Asian country with a population of around 72 million people.

According to our data, digital adoption platforms are used on 0.06% of websites from Thailand.

Statistics based on 24K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Thailand in 2026, based on market share.

The most popular is Intercom with an impressive share of 35.7%, followed by Intro.js with 28.6% and Shepherd with 14.3%.

Intercom 35.7%
Intro.js 28.6%
Shepherd 14.3%
Gainsight 14.3%
Driver.js 7.1%
Userflow 7.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Thailand than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Intro.js ^(-3)
3. Shepherd ^(-4)
5. Driver.js ^(-6)
6. Userflow ^(-7)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 6 digital adoption platforms used on sites from Thailand, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	35.7%
2	Intro.js Dublin, Ireland A lightweight open-source JavaScript library for creating step-by-step onboarding tours in web applications. FreeOpen source$9.99+	28.6%
3	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	14.3%
4	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	14.3%
5	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	7.1%
6	Userflow San Francisco, California, United States A nocode user onboarding platform that enables rapid deployment of onboarding flows and in-app guides without the need for developers. $300+/month	7.1%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 24,414 websites from Thailand.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 6 were detected on websites from Thailand.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.