⚡ Digital Adoption in Turkey

Digital adoption is the process of enabling people to fully understand and use digital tools, websites, or apps in their daily tasks.

Turkey is a Eurasian country with a population of over 86 million people.

According to our data, digital adoption platforms are used on 0.1% of websites from Turkey.

Statistics based on 41K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top digital adoption platforms in Turkey in 2026, based on market share.

The most popular is Intercom with an impressive share of 44.4%, followed by Intro.js with 22.2% and UserGuiding with 14.8%.

Intercom 44.4%
Intro.js 22.2%
UserGuiding 14.8%
Shepherd 3.7%
Pendo 3.7%
Appcues 3.7%
Userpilot 3.7%
Driver.js 1.9%
Usetiful 1.9%
Gainsight 1.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Turkey than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Intro.js ^(-3)
3. UserGuiding ^(-7)
4. Shepherd ^(-3)
7. Userpilot ^(-1)
8. Driver.js ^(-3)
9. Usetiful ^(-5)

✨ Best Digital Adoption Platforms

Below is a more detailed list of 10 digital adoption platforms used on sites from Turkey, ranked by their market share.

Rank	Name	Market share
1	Intercom San Francisco, California, United States An AI-powered customer service platform that unifies chatbots, help desk workflows, and proactive outbound messaging. $39+/month	44.4%
2	Intro.js Dublin, Ireland A lightweight open-source JavaScript library for creating step-by-step onboarding tours in web applications. FreeOpen source$9.99+	22.2%
3	UserGuiding Istanbul, Turkey A product adoption platform that combines adoption, feedback, and self-service capabilities for better in-app experiences. $99+/month	14.8%
4	Shepherd Middleburg, Virginia, United States An open-source digital adoption platform that lets developers build custom onboarding tours, trainings, and announcements inside web applications. FreeOpen source$50+	3.7%
5	Pendo Raleigh, North Carolina, United States A product experience and digital adoption platform that helps companies analyze user behavior, deliver in-app guidance, collect feedback, and improve software adoption across web and mobile applications. Free$8,000+/year	3.7%
6	Appcues Boston, Massachusetts, United States A no-code product adoption platform that enables non-technical teams to build and manage in-app onboarding tours, announcements, and surveys without engineering support. $3,600+/year	3.7%
7	Userpilot Austin, Texas, United States A no-code product growth and analytics platform that enables teams to build in-app onboarding, improve feature adoption, and collect user feedback. $299+/month	3.7%
8	Driver.js London, United Kingdom A lightweight JavaScript library for creating product tours, element highlights, and contextual help. FreeOpen source	1.9%
9	Usetiful Tallinn, Estonia A digital adoption solution that helps companies onboard new users and employees through product features with interactive walkthroughs, tooltips, and checklists. Free€39+/month	1.9%
10	Gainsight San Francisco, California, United States A customer success platform that helps businesses analyze churn risk, improve customer retention, manage renewals, and measure customer lifecycle performance. $10,000+/year	1.9%

👉 See Also

🌎 Digital Adoption in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 41,680 websites from Turkey.
We currently track the presence of 17 digital adoption platforms across the web.
Of these, 10 were detected on websites from Turkey.
Statistics were last calculated on October 18, 2026.
For more details, see our methodology and disclaimer.