⚡ Data Management Platforms in Denmark

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Denmark is a Northern European country with a population of over 5.9 million people.

According to our research, data management platforms are used on 1.4% of websites from Denmark.

Statistics based on 23K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Denmark in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 56.9%, followed by Adform with 40.1% and Piano with 5.3%.

Adobe Audience Manager 56.9%
Adform 40.1%
Piano 5.3%
Nexxen 1.5%
Oracle BlueKai 0.9%
Permutive 0.6%
Clearbit 0.6%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Denmark than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Adform ^(-1)
3. Piano ^(-2)
4. Nexxen ^(-2)
5. Oracle BlueKai ^(-5)
6. Permutive ^(-1)
7. Clearbit ^(-1)

✨ Best DMPs

Below is a more detailed list of 7 DMPs used on sites from Denmark, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	56.9%
2	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	40.1%
3	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	5.3%
4	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	1.5%
5	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	0.9%
6	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	0.6%
7	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.6%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 23,986 websites from Denmark.
We currently track the presence of 18 DMPs across the web.
Of these, 7 were detected on websites from Denmark.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.