⚡ Data Management Platforms in Korea

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Korea is an East Asian country with a population of around 52 million people.

According to our research, data management platforms are used on 3.3% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top DMPs in Korea in 2026, based on market share.

The most popular is Wider Planet, which dominates the market with an overwhelming 97.4% share.
It is followed by Adobe Audience Manager with 1.3% and Adform with 0.6%.

Wider Planet 97.4%
Adobe Audience Manager 1.3%
Adform 0.6%
Permutive 0.4%
Nexxen 0.2%
Clearbit 0.2%
Intimate Merger 0.1%
Nielsen 0.1%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Wider Planet ^(-10)
4. Permutive ^(-3)
5. Nexxen ^(-1)
6. Clearbit ^(-2)
7. Intimate Merger ^(-6)
8. Nielsen ^(-1)

✨ Best DMPs

Below is a more detailed list of 8 DMPs used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Wider Planet Seoul, Korea A Korean DMP that collects and analyzes holistic behavioral data of target customers.	97.4%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	1.3%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.6%
4	Permutive London, United Kingdom A real-time data platform that empowers publishers and advertisers to address all of their audiences, whilst protecting consumer privacy and respecting user consent. $$$	0.4%
5	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.2%
6	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.2%
7	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.1%
8	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.1%

👉 See Also

🌎 DMP in other countries

Data is based on the analysis of 25,802 websites from Korea.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.