⚡ Data Management Platforms in Malaysia

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Malaysia is a Southeast Asian country with a population of over 34 million people.

According to our research, data management platforms are used on 0.7% of websites from Malaysia.

Statistics based on 9K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Malaysia in 2026, based on market share.

The most popular is Adobe Audience Manager with an impressive share of 47%, followed by Lotame with 27.3% and Nexxen with 13.6%.

Adobe Audience Manager 47%
Lotame 27.3%
Nexxen 13.6%
Adform 12.1%
Nielsen 4.5%
Eyeota 4.5%
Oracle BlueKai 4.5%
Permutive 1.5%
Clearbit 1.5%
Wider Planet 1.5%
AudienceOne 1.5%
FreakOut 1.5%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Malaysia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Lotame ^(-2)
3. Nexxen ^(-3)
5. Nielsen ^(-4)
6. Eyeota ^(-9)
7. Oracle BlueKai ^(-3)
10. Wider Planet ^(-1)
11. AudienceOne ^(-6)
12. FreakOut ^(-4)

✨ Best DMPs

Below is a more detailed list of 12 DMPs used on sites from Malaysia, ranked by their market share.

Rank	Name	Market share
1	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	47%
2	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	27.3%
3	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	13.6%
4	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	12.1%
5	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	4.5%
6	Eyeota Singapore A global provider of audience data for marketing and advertising.	4.5%
7	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	4.5%
8	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	1.5%
9	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.5%
10	Wider Planet Seoul, Korea A Korean DMP that collects and analyzes holistic behavioral data of target customers.	1.5%
11	AudienceOne Tokyo, Japan A Japanese data management platform.	1.5%
12	FreakOut Tokyo, Japan A Japanese demand side and data management platform.	1.5%

👉 See Also

🌎 DMP in other countries
- China
- Japan
- Korea

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 9,924 websites from Malaysia.
We currently track the presence of 18 DMPs across the web.
Of these, 12 were detected on websites from Malaysia.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.