⚡ Data Management Platforms in Korea

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Korea is an East Asian country with a population of around 52 million people.

According to our research, data management platforms are used on 3.3% of websites from Korea.

Statistics based on 26K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Korea in 2026, based on market share.

The most popular is Wider Planet, which dominates the market with an overwhelming 97.4% share.
It is followed by Adobe Audience Manager with 1.3% and Adform with 0.7%.

Wider Planet 97.4%
Adobe Audience Manager 1.3%
Adform 0.7%
Permutive 0.3%
Lotame 0.1%
Intimate Merger 0.1%
Nexxen 0.1%
Nielsen 0.1%
Clearbit 0.1%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Wider Planet ^(-10)
4. Permutive ^(-3)
6. Intimate Merger ^(-7)
8. Nielsen ^(-1)

✨ Best DMPs

Below is a more detailed list of 9 DMPs used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Wider Planet Seoul, Korea A Korean DMP that collects and analyzes holistic behavioral data of target customers.	97.4%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	1.3%
3	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	0.7%
4	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	0.3%
5	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	0.1%
6	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.1%
7	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	0.1%
8	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	0.1%
9	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	0.1%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 26,390 websites from Korea.
We currently track the presence of 18 DMPs across the web.
Of these, 9 were detected on websites from Korea.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.