⚡ Data Management Platforms in Latvia

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Latvia is a Northern European country with a population of around 1.9 million people.

According to our research, data management platforms are used on 1.2% of websites from Latvia.

Statistics based on 5K analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Latvia in 2026, based on market share.

The most popular is Adform with an impressive share of 52.5%, followed by Adobe Audience Manager with 42.6% and Piano with 16.4%.

Adform 52.5%
Adobe Audience Manager 42.6%
Piano 16.4%
Lotame 1.6%
Nexxen 1.6%
Sojern 1.6%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Latvia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
3. Piano ^(-2)
5. Nexxen ^(-1)
6. Sojern ^(-4)

✨ Best DMPs

Below is a more detailed list of 6 DMPs used on sites from Latvia, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	52.5%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	42.6%
3	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	16.4%
4	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	1.6%
5	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	1.6%
6	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.	1.6%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 5,000 websites from Latvia.
We currently track the presence of 18 DMPs across the web.
Of these, 6 were detected on websites from Latvia.
Statistics were last calculated on September 19, 2026.
For more details, see our methodology and disclaimer.