⚡ Data Management Platforms in the Czech Republic

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

The Czech Republic is a Central European country with a population of around 10.5 million people.

According to our research, data management platforms are used on 1% of websites from the Czech Republic.

Statistics based on 37K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in the Czech Republic in 2026, based on market share.

The most popular is Adform, which dominates the market with an overwhelming 75.4% share.
It is followed by Piano with 13.8% and Adobe Audience Manager with 11%.

Adform 75.4%
Piano 13.8%
Adobe Audience Manager 11%
Lotame 4.4%
Nexxen 2.5%
Nielsen 1.9%
Oracle BlueKai 1.4%
Permutive 1.1%
Intimate Merger 0.3%
Eyeota 0.3%

🚀 Highlights

Here is a list of the top DMPs that are more popular in the Czech Republic than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
2. Piano ^(-3)
5. Nexxen ^(-1)
6. Nielsen ^(-3)
7. Oracle BlueKai ^(-3)
9. Intimate Merger ^(-4)
10. Eyeota ^(-5)

✨ Best DMPs

Below is a more detailed list of 10 DMPs used on sites from the Czech Republic, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	75.4%
2	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	13.8%
3	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	11%
4	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	4.4%
5	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	2.5%
6	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	1.9%
7	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	1.4%
8	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	1.1%
9	Intimate Merger Tokyo, Japan A Japanese data management platform.	0.3%
10	Eyeota Singapore A global provider of audience data for marketing and advertising.	0.3%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 37,156 websites from the Czech Republic.
We currently track the presence of 18 DMPs across the web.
Of these, 10 were detected on websites from the Czech Republic.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.