⚡ Data Management Platforms in Hungary

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Hungary is a Central European country with a population of around 9.6 million people.

According to our research, data management platforms are used on 0.4% of websites from Hungary.

Statistics based on 19K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Hungary in 2026, based on market share.

The most popular is Adform with a substantial share of 55.4%, followed by Adobe Audience Manager with 32.4% and Lotame with 10.8%.

Adform 55.4%
Adobe Audience Manager 32.4%
Lotame 10.8%
Permutive 5.4%
Piano 4.1%
Nexxen 1.4%
Clearbit 1.4%
OnAudience 1.4%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
3. Lotame ^(-1)
4. Permutive ^(-3)
7. Clearbit ^(-1)
8. OnAudience ^(-10)

✨ Best DMPs

Below is a more detailed list of 8 DMPs used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	55.4%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	32.4%
3	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	10.8%
4	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	5.4%
5	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	4.1%
6	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	1.4%
7	Clearbit Cambridge, Massachusetts, United States A data activation platform that helps companies collect, enrich, segment, and activate B2B customer and prospect data to improve targeting and engagement across sales and marketing systems. $30,000+/year	1.4%
8	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	1.4%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 19,832 websites from Hungary.
We currently track the presence of 18 DMPs across the web.
Of these, 8 were detected on websites from Hungary.
Statistics were last calculated on May 5, 2026.
For more details, see our methodology and disclaimer.