⚡ Data Management Platforms in Hungary

Data management platforms (DMPs) are software used in advertising and marketing to collect and manage audience data. They allow businesses to identify audience segments, build lookalike audiences and optimize paid media spend.

Hungary is a Central European country with a population of around 9.6 million people.

According to our research, data management platforms are used on 0.4% of websites from Hungary.

Statistics based on 22K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top DMPs in Hungary in 2026, based on market share.

The most popular is Adform with a substantial share of 56.5%, followed by Adobe Audience Manager with 32.6% and Lotame with 9.8%.

Adform 56.5%
Adobe Audience Manager 32.6%
Lotame 9.8%
Permutive 6.5%
Piano 3.3%
Nexxen 2.2%
Sojern 2.2%
Simpli.fi 2.2%
OnAudience 2.2%
Nielsen 1.1%
Eyeota 1.1%
Oracle BlueKai 1.1%

🚀 Highlights

Here is a list of the top DMPs that are more popular in Hungary than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Adform ^(-2)
3. Lotame ^(-1)
4. Permutive ^(-3)
7. Sojern ^(-3)
9. OnAudience ^(-9)
11. Eyeota ^(-5)

✨ Best DMPs

Below is a more detailed list of 12 DMPs used on sites from Hungary, ranked by their market share.

Rank	Name	Market share
1	Adform Copenhagen, Denmark A global programmatic advertising platform that lets marketers plan, buy, and measure digital media campaigns with unified demand-side, data management, and ad-serving tools. $$$	56.5%
2	Adobe Audience Manager San Jose, California, United States A data management platform that helps customers build unique audiences from multiple data sources to create valuable segments that can be targeted consistently across channels. $150,000+/year	32.6%
3	Lotame Columbia, Maryland, United States An end-to-end data collaboration platform that enables digital marketers to unify, analyze and activate data. $$$	9.8%
4	Permutive London, United Kingdom A real-time data platform that enables publishers and advertisers to collect, analyze, and activate first-party audience data while maintaining privacy compliance. $$$	6.5%
5	Piano Amsterdam, Netherlands A unified cloud-based solution that combines data management, audience segmentation, activation, and analytics. $$$	3.3%
6	Nexxen New York, United States A flexible, video-first, unified demand-side and sell-side advertising platform.	2.2%
7	Sojern San Francisco, California, United States A travel marketing platform for hotels and attractions that helps users find, engage, and convert travelers.	2.2%
8	Simpli.fi Fort Worth, Texas, United States A programmatic advertising platform that combines DSP and DMP capabilities for CTV, addressable, geo-fencing, mobile, display, native, audio, social, and video advertising. $10,000+/month	2.2%
9	OnAudience London, United Kingdom Empowers AdTech and MarTech ecosystems by providing privacy-safe mobile, desktop, and CTV data based on cookieless solutions. $500+/month	2.2%
10	Nielsen New York, United States A core application within the Nielsen Marketing Cloud that powers cross-platform consumer data analysis and management, segmentation and activation. $$$	1.1%
11	Eyeota Singapore A global provider of audience data for marketing and advertising.	1.1%
12	Oracle BlueKai Austin, Texas, United States A cloud-based data management platform that enables companies to personalize online, offline, and mobile marketing campaigns. $$$	1.1%

👉 See Also

🌎 DMP in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 22,357 websites from Hungary.
We currently track the presence of 18 DMPs across the web.
Of these, 12 were detected on websites from Hungary.
Statistics were last calculated on September 18, 2026.
For more details, see our methodology and disclaimer.