⚡ Email Marketing in Tanzania

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Tanzania is an East African country with a population of over 67 million people.

According to our research, email marketing platforms are detected on 4.4% of websites from Tanzania.

Statistics based on 776 analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Tanzania in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 76.5% share.
It is followed by OneSignal with 20.6% and Icegram Express with 5.9%.

Mailchimp 76.5%
OneSignal 20.6%
Icegram Express 5.9%
MailerLite 2.9%
Kit 2.9%
Mailmunch 2.9%

🚀 Highlights

Here is a list of the top platforms that are more popular in Tanzania than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
3. Icegram Express ^(-10)
4. MailerLite ^(-1)
5. Kit ^(-5)
6. Mailmunch ^(-5)

✨ Best Email Marketing Platforms

Below is a more detailed list of 6 email marketing platforms used on sites from Tanzania, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	76.5%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	20.6%
3	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	5.9%
4	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	2.9%
5	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	2.9%
6	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	2.9%

👉 See Also

🌎 Email Marketing in other countries
- Egypt
- Ghana
- Kenya

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 776 websites from Tanzania.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 6 were detected on websites from Tanzania.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.