⚡ Email Marketing in Kenya

Email marketing is a digital communication method used by organizations to send promotional messages such as campaigns, product announcements, and special offers to recipients.

Kenya is an East African country with a population of over 55 million people.

According to our research, email marketing platforms are detected on 8.1% of websites from Kenya.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top email marketing platforms in Kenya in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 63.5% share.
It is followed by OneSignal with 14.8% and MailerLite with 4.8%.

Mailchimp 63.5%
OneSignal 14.8%
MailerLite 4.8%
Icegram Express 4.8%
Klaviyo 4.2%
Constant Contact 2.1%
Kit 1.6%
MailOptin 1.6%
Brevo 1.6%
Metorik 1.1%
Mailmunch 1.1%
AWeber 0.5%
BDOW! 0.5%
GetResponse 0.5%
Privy 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Kenya than worldwide.
Differences between global and country rankings are shown in parentheses.

2. OneSignal ^(-1)
3. MailerLite ^(-2)
4. Icegram Express ^(-9)
7. Kit ^(-3)
8. MailOptin ^(-16)
10. Metorik ^(-15)
12. AWeber ^(-8)
13. BDOW! ^(-2)
14. GetResponse ^(-7)
15. Privy ^(-3)

✨ Best Email Marketing Platforms

Below is a more detailed list of 17 email marketing platforms used on sites from Kenya, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	63.5%
2	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	14.8%
3	MailerLite San Francisco, California, United States An email marketing platform that helps clients collect email addresses, build mailing lists, and create, send, and track email campaigns. Free$10+/month	4.8%
4	Icegram Express Covina, California, United States A privacy-focused email marketing and newsletter plugin for WordPress and WooCommerce. FreeOpen source$129+/year	4.8%
5	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	4.2%
6	Constant Contact Waltham, Massachusetts, United States A digital marketing platform that handles email campaigns, SMS, social media, and event marketing. $12+/month	2.1%
7	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	1.6%
8	MailOptin Sheridan, Wyoming, United States A WordPress email marketing and lead generation plugin that helps website owners capture subscribers, automate email communications, and grow mailing lists directly from WordPress. Free$99+/year	1.6%
9	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	1.6%
10	Metorik Melbourne, Victoria, Australia An analytics, customer segmentation, and email automation platform for WooCommerce and Shopify that provides real-time reporting on orders, customers, products, subscriptions, and store performance. $20+/month	1.1%
11	Mailmunch San Francisco, California, United States A lead generation and email marketing platform that helps businesses capture website visitors through forms, popups, landing pages, and opt-in campaigns. $19.99+/month	1.1%
12	AWeber Chalfont, Pennsylvania, United States An email marketing platform that provides email campaign management, marketing automation, landing pages, and subscriber management tools for businesses and content creators. Free$15+/month	0.5%
13	BDOW! Chandler, Arizona, United States A website pop-up and form tool for building engaged email lists using overlays, embedded forms, and other list-gathering widgets. Free$15+/month	0.5%
14	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	0.5%
15	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.5%
16	Substack San Francisco, California, United States An online publishing and social platform for writers and journalists that enables creating subscription-based newsletters, podcasts, and multimedia content delivered directly to subscribers. Free$$$	0.5%
17	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.5%

👉 See Also

🌎 Email Marketing in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,331 websites from Kenya.
We currently track the presence of 64 email marketing platforms across the web.
Of these, 17 were detected on websites from Kenya.
Statistics were last calculated on June 20, 2026.
For more details, see our methodology and disclaimer.