⚡ Feature Management in the United Kingdom

Feature management software helps development and product teams control the release of new features, run experiments, and adjust functionality for different user groups — all without changing the underlying codebase. This approach enables faster updates, safer rollouts, and more accurate testing of user behavior and performance.

According to our research, feature management software is used on 0.9% of websites from the United Kingdom.

⭐ Most Popular in 2025

The following chart shows the top feature management software in the United Kingdom in 2025, based on market share.

The most popular is VWO with an impressive share of 48.8%, followed by Optimizely with 20.9% and AB Tasty with 12%.

🚀 Highlights

Here is a list of the top software that is more popular in the United Kingdom than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Feature Management Software

Below is a more detailed list of all feature management software solutions used on sites from the United Kingdom, ranked by their market share.

RankNameMarket share
1 VWODelhi, India

A visual website analytics, optimization and A/B testing platform.
2 OptimizelyNew York, United States

A digital experience platform that specializes in content management, e-commerce and web optimization.
3 AB TastyParis, France

A solution for testing, reengagement of users, and content personalisation, designed for marketing teams.
4 AmplitudeSan Francisco, California, United States

A product analytics platform that enables you to build better products by tracking and understanding user behavior.
5 AirshipSan Francisco, California, United States

A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS.
6 PostHogSan Francisco, California, United States

Provides open-source product analytics, session recording, feature flagging and A/B testing that you can self-host.
7 LaunchDarklyOakland, California, United States

A feature management and experimentation platform that leverages feature flags to help teams deploy and continuously manage code in real time.
8 KameleoonParis, France

An A/B testing, full stack, and AI-powered personalization platform for mid-sized to enterprise companies.
9 StatsigBellevue, Washington, United States

A product development platform that brings together experimentation, feature flags, analytics, and session replays.

Data updated

When interpreting and using the results, please read our methodology and disclaimer.