⚡ Marketing Attribution in Brazil

Marketing attribution and mobile attribution platforms enable companies to track and analyze how different marketing channels, ads, and user interactions drive conversions (including mobile app installs). They help measure campaign effectiveness, improve ad spend, and show how users interact across devices.

According to our data, marketing attribution platforms are used on 0.3% of websites from Brazil.

⭐ Most Popular in 2025

The following chart shows the top marketing attribution platforms in Brazil in 2025, based on market share.

The most popular is AppsFlyer with an impressive share of 43.9%, followed by Oribi with 28.5% and Branch with 9.8%.

AppsFlyer 43.9%
Oribi 28.5%
Branch 9.8%
Adjust 6.5%
Demandbase 2.4%
Triple Whale 2.4%
Singular 1.6%
Elevar 1.6%
Wicked Reports 1.6%
Attributer 1.6%
Kochava 0.8%
SegmentStream 0.8%
Dreamdata 0.8%
Voluum 0.8%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. AppsFlyer ^(-1)
4. Adjust ^(-1)
5. Demandbase ^(-2)
7. Singular ^(-8)
9. Wicked Reports ^(-3)
10. Attributer ^(-7)
11. Kochava ^(-7)
12. SegmentStream ^(-9)
13. Dreamdata ^(-6)
14. Voluum ^(-10)

✨ Best Marketing Attribution Platforms

Below is a more detailed list of all marketing attribution platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	AppsFlyerSan Francisco, California, United States A SaaS mobile attribution and marketing analytics platform that provides measurement, analytics, engagement and fraud protection services.	43.9%
2	OribiMountain View, California, United States An all-in-one marketing analytics solution acquired by LinkedIn.	28.5%
3	BranchMountain View, California, United States A mobile linking and attribution platform that optimizes the customer experience and measures the impact of marketing efforts.	9.8%
4	AdjustBerlin, Germany A dynamic platform that provides mobile attribution, campaign automation, and data privacy and protection for app marketers.	6.5%
5	DemandbaseSan Francisco, California, United States A B2B marketing solution that combines data enrichment with account-based marketing capabilities.	2.4%
6	Triple WhaleColumbus, Ohio, United States A cloud-based reporting and attribution platform that centralizes data from all channels, tools, and platforms into a single dashboard.	2.4%
7	SingularPalo Alto, California, United States A marketing intelligence platform that provides marketing analytics, attribution, and fraud prevention.	1.6%
8	ElevarCharleston, South Carolina, United States Conversion tracking software with session enrichment and over 50 e-commerce marketing integrations.	1.6%
9	Wicked ReportsMarblehead, Massachusetts, United States A marketing attribution platform that uses 1st party data conversions and then automatically analyzes and suggests optimizations.	1.6%
10	AttributerSydney, Australia A marketing attribution system that makes it easy to send marketing attribution data to your CRM and other sales and marketing tools.	1.6%
11	KochavaSandpoint, Idaho, United States An omnichannel measurement and attribution solution that provides marketers with valuable tools to track and measure the effectiveness of their marketing campaigns.	0.8%
12	SegmentStreamLondon, United Kingdom A cookieless analytics solution that enables the measurement of advertising ROI and other KPIs through the consolidation of first-party and third-party data.	0.8%
13	DreamdataCopenhagen, Denmark A no-code revenue attribution platform that automatically collects, models and activates B2B go-to-market data to present transparent, actionable analysis.	0.8%
14	VoluumKrakow, Poland A cloud-based performance ad tracking software that integrates with multiple ad platforms and offers built-in optimization and automation tools.	0.8%

Data updated October 2, 2025

When interpreting and using the results, please read our methodology and disclaimer.