Marketing Automation Platforms Ranked #26–#50 in Italy by Market Share (2026)

📈 Marketing Automation Platforms Ranked #26–#50 in Italy

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Italy is a Southern European country with a population of around 59 million people.

Statistics based on 89K+ analyzed websites. About this data

The following list shows the marketing automation platforms ranked from 26th to 50th out of 54 used on websites in Italy.

Rank	Name	Market share
26	Freshmarketer San Mateo, California, United States A complete marketing automation suite that helps you manage your contacts and lists, design, and deliver compelling marketing campaigns. Free$18+/month	0.1%
27	Drip Minneapolis, Minnesota, United States A marketing automation platform for e-commerce that focuses on email marketing to help businesses automate customer outreach. $39+/month	0.1%
28	HighLevel Dallas, Texas, United States An all-in-one marketing and sales platform built for agencies, marketers, and service businesses to capture leads, automate campaigns, manage pipelines, and communicate with clients from a single dashboard. $97+/month	0.1%
29	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.1%
30	Selligent Marketing Cloud Nashville, Tennessee, United States An omnichannel marketing automation platform that enables B2C brands to engage consumers across email, web, social, and SMS channels. $$$	0.1%
31	Gist Newark, Delaware, United States A complete CRM platform with live chat, email marketing automation, event tracking, knowledge base, and help desk. Free$29+/month	0.08%
32	Systeme.io Tyrrelstown, Dublin, Ireland An all-in-one business building tool for sales funnel creation, email marketing, website building, affiliate management and marketing automation. Free$27+/month	0.08%
33	Moosend Waltham, Massachusetts, United States A cloud-based, AI-powered email marketing solution that lets you target your audience at scale. $9+/month	0.06%
34	Postscript Scottsdale, Arizona, United States An SMS marketing and sales platform built specifically for online stores running on Shopify. $49+/month	0.06%
35	Justuno Fairfax, California, United States An AI-powered conversion automation platform for retailers that helps optimize website engagement, capture leads, boost sales, and tailor onsite experiences based on visitor behavior. Free$39+/month	0.05%
36	Zoho Marketing Automation Chennai, India A multichannel marketing automation software that helps marketers attract, engage, and convert audiences into customers. $19+/month	0.03%
37	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.03%
38	Spotler The Hague, Netherlands A marketing and customer engagement platform specializing in email marketing and marketing automation. £300+/month	0.03%
39	RD Station Florianópolis, Santa Catarina, Brazil A Brazilian digital marketing platform that helps businesses manage campaigns, create landing pages, send emails, engage visitors, and track leads. $18+/month	0.03%
40	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.03%
41	Sailthru Nashville, Tennessee, United States A customer retention platform that helps modern marketers at leading retail and media companies build deeper, longer-lasting relationships with their customers. $$$	0.03%
42	Mindbox Almaty, Kazakhstan A marketing automation platform that collects, analyzes and manages customer data from multiple sources to improve marketing effectiveness and increase revenue. 180,000 RUB+/month	0.03%
43	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.02%
44	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.02%
45	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.02%
46	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.02%
47	Salesloft Atlanta, Gerogia, United States A cloud-based sales engagement platform. $75+/user/month	0.02%
48	User.com Hem, France A business intelligence and marketing automation platform that includes omnichannel CRM, conversational support, and email marketing tools. $$$	0.02%
49	Evalanche Starnberg, Germany A German cloud-based marketing platform for generating automated campaigns, email marketing, and cross-media communication. €145+/month	0.02%
50	LeadSquared Bengaluru, India A sales automation platform that includes lead management, CRM and email marketing tools. $25+/user/month	0.02%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 89,872 websites from Italy.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 54 were detected on websites from Italy.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.