⚡ Marketing Automation Platforms in Austria

Marketing automation software helps businesses automate tasks such as sending emails, SMS, and social media messages, managing campaigns, tracking leads, organizing audiences, and measuring results across channels.

Austria is a Central European country with a population of over 9 million people.

According to our data, marketing automation platforms are used on 4.3% of websites from Austria.

Statistics based on 29K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketing automation platforms in Austria in 2026, based on market share.

The most popular is Mailchimp, which dominates the market with an overwhelming 65.1% share.
It is followed by Brevo with 12.6% and Klaviyo with 8.4%.

Mailchimp 65.1%
Brevo 12.6%
Klaviyo 8.4%
Avada Commerce 3.5%
Salesforce Marketing Cloud 1.9%
SALESmanago 1.2%
Acquia 1.2%
Zeta Marketing Platform 1.1%
GetResponse 1.1%
Braze 0.9%
Dotdigital 0.9%
Omnisend 0.9%
Marketo Engage 0.8%
Twilio 0.5%
Oracle Eloqua 0.5%

Sync your

Shopify data, automate your sales. Meet Klaviyo AI.

🚀 Highlights

Here is a list of the top platforms that are more popular in Austria than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Brevo ^(-2)
4. Avada Commerce ^(-2)
6. SALESmanago ^(-14)
7. Acquia ^(-9)
8. Zeta Marketing Platform ^(-22)
9. GetResponse ^(-6)
10. Braze ^(-17)
11. Dotdigital ^(-2)
14. Twilio ^(-27)
15. Oracle Eloqua ^(-2)

✨ Best Marketing Automation Platforms

Below is a more detailed list of the top 25 of the 40 marketing automation platforms used on sites from Austria, ranked by their market share.

Rank	Name	Market share
1	Mailchimp Atlanta, Georgia, United States A marketing automation and email marketing platform that enables businesses to create, send, and manage both bulk marketing campaigns and transactional emails. Free$13+/month	65.1%
2	Brevo Paris, France A cloud-based CRM and email marketing platform that combines multichannel messaging, marketing automation, and contact management in a unified interface. Free$9+/month	12.6%
3	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	8.4%
4	Avada Commerce Hanoi, Vietnam A marketing automation platform designed for merchants running Shopify or Magento stores. Free$16+/month	3.5%
5	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	1.9%
6	SALESmanago Krakow, Poland An e-commerce marketing and customer engagement platform that collects customer behavior and transactional data to build profiles, automate campaigns, and personalize communications. $$$	1.2%
7	Acquia Boston, Massachusetts, United States A digital experience platform that helps organizations build, manage, and optimize websites, applications, and content-rich digital experiences. $$$	1.2%
8	Zeta Marketing Platform New York, United States An AI-powered, cloud-based system that helps brands acquire, grow, and retain customers more efficiently by identifying anonymous users, acting on consumer intent, and optimizing in real time. $580,000+/year	1.1%
9	GetResponse Gdansk, Poland A multichannel marketing platform with tools for email marketing, marketing automation, SMS campaigns, and web push notifications. $19+/month	1.1%
10	Braze New York, United States A customer engagement platform that helps brands create personalized, targeted campaigns and orchestrated interactions across multiple channels. $30,000+/year	0.9%
11	Dotdigital London, United Kingdom A marketing automation platform that enables users to automate campaigns across email, SMS, and other channels while delivering personalized, dynamic messages and tracking campaign performance in real time. $$$	0.9%
12	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	0.9%
13	Marketo Engage San Jose, California, United States An AI-powered marketing automation platform that enables marketers to design, execute, and measure personalized, multichannel programs and campaigns for both B2B and B2C audiences. $40,000+/year	0.8%
14	Twilio San Francisco, California, United States A cloud-based customer engagement and communication platform that provides APIs and tools for building voice, messaging, email, and authentication features into applications. Free$250+/month	0.5%
15	Oracle Eloqua Austin, Texas, United States A marketing automation platform that helps companies automate, manage, and measure complex marketing campaigns. $2,000+/month	0.5%
16	Mapp London, United Kingdom A digital marketing platform that combines customer acquisition and engagement into one platform with cross-channel capabilities. $3,050+/month	0.4%
17	Privy Boston, Massachusetts, United States An email and SMS marketing platform for e-commerce merchants that also provides onsite conversion tools such as popups, spin-to-win wheels, banners and free shipping bars. $30+/month	0.3%
18	Epsilon Irving, Texas, United States An enterprise marketing and advertising platform that uses AI and a proprietary identity database to deliver personalized, data-driven campaigns across digital and offline channels. $$$	0.3%
19	Attentive New York, United States An AI-powered SMS and email marketing platform designed to help businesses engage customers and run automated marketing campaigns. $4,000+/year	0.2%
20	CiviCRM San Francisco, California, United States A web-based constituent relationship management system built by and for nonprofit organizations and NGO's. FreeOpen source	0.2%
21	LeadConnector Dallas, Texas, United States A marketing automation and customer relationship platform that helps agencies and businesses manage leads, campaigns, and customer communications. $$$	0.2%
22	Kit Boise, Idaho, United States An email marketing and creator-focused platform that helps creators build and monetize their audiences. Free$39+/month	0.2%
23	Emplifi Columbus, Ohio, United States An unified customer engagement platform that empowers businesses to reach and grow communities through digital- and social-first strategies. $2,400+/year	0.2%
24	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	0.2%
25	Wunderkind New York, United States A performance marketing platform that uses identity data and AI decisioning to help brands, publishers, and advertisers recognize users and deliver personalized messages across digital channels. $$$	0.2%

👉 See Also

🌎 Marketing Automation in other countries

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 29,852 websites from Austria.
We currently track the presence of 86 marketing automation platforms across the web.
Of these, 40 were detected on websites from Austria.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.