⚡ Online Marketplaces in Colombia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Colombia is a South American country with a population of over 52 million people.

According to our data, online marketplaces are detected on 0.8% of websites from Colombia.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Colombia in 2026, based on market share.

The most popular is Mercado Libre with a substantial share of 52.9%, followed by Amazon with 27.5% and Envato Market with 7.8%.

Mercado Libre 52.9%
Amazon 27.5%
Envato Market 7.8%
eBay 5.9%
Etsy 3.9%
Best Buy 2%
Zazzle 2%
Walmart 2%
Gumroad 2%
AliExpress 2%
Macy's 2%
Fine Art America 2%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Colombia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Mercado Libre ^(-19)
3. Envato Market ^(-10)
6. Best Buy ^(-32)
7. Zazzle ^(-22)
8. Walmart ^(-10)
9. Gumroad ^(-6)
10. AliExpress ^(-17)
11. Macy's ^(-43)
12. Fine Art America ^(-36)

✨ Best Marketplaces

Below is a more detailed list of 12 marketplaces used on sites from Colombia, ranked by their market share.

Rank	Name	Market share
1	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	52.9%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	27.5%
3	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	7.8%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	5.9%
5	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	3.9%
6	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	2%
7	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2%
8	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	2%
9	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2%
10	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	2%
11	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	2%
12	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	2%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 6,144 websites from Colombia.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.