⚡ Online Marketplaces in Estonia

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Estonia is a Northern European country with a population of around 1.3 million people.

According to our data, online marketplaces are detected on 0.8% of websites from Estonia.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Estonia in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 71.1% share.
It is followed by eBay with 10.5% and Etsy with 7.9%.

Amazon 71.1%
eBay 10.5%
Etsy 7.9%
Envato Market 7.9%
Zalando 5.3%
Zazzle 2.6%
WeddingWire 2.6%
Redbubble 2.6%
Wildberries 2.6%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Estonia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. eBay ^(-2)
4. Envato Market ^(-9)
5. Zalando ^(-45)
6. Zazzle ^(-23)
7. WeddingWire ^(-19)
8. Redbubble ^(-13)
9. Wildberries ^(-23)

✨ Best Marketplaces

Below is a more detailed list of 9 marketplaces used on sites from Estonia, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	71.1%
2	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	10.5%
3	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	7.9%
4	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	7.9%
5	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	5.3%
6	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2.6%
7	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	2.6%
8	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	2.6%
9	Wildberries Moscow, Russia A major Russian online marketplace that sells a broad range of products including clothing, footwear, electronics, home goods, beauty items, toys, groceries, and more to millions of customers across Russia and neighbouring countries.	2.6%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 5,049 websites from Estonia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.