⚡ Online Marketplaces in Finland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Finland is a Northern European country with a population of around 5.6 million people.

According to our data, online marketplaces are detected on 0.5% of websites from Finland.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Finland in 2026, based on market share.

The most popular is Amazon, which dominates the market with an overwhelming 53.3% share.
It is followed by Etsy with 12% and Envato Market with 6.5%.

Amazon 53.3%
Etsy 12%
Envato Market 6.5%
eBay 5.4%
Zazzle 2.2%
Ceneo 2.2%
Reverb 2.2%
ArtStation 2.2%
ReverbNation 2.2%
Zalando 2.2%
Gumroad 2.2%
PriceRunner 2.2%
Bol 1.1%
AliExpress 1.1%
Other 3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Finland than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Etsy ^(-1)
3. Envato Market ^(-10)
5. Zazzle ^(-24)
6. Ceneo ^(-8)
7. Reverb ^(-45)
8. ArtStation ^(-26)
9. ReverbNation ^(-30)
10. Zalando ^(-40)
11. Gumroad ^(-4)
12. PriceRunner ^(-41)

✨ Best Marketplaces

Below is a more detailed list of 22 marketplaces used on sites from Finland, ranked by their market share.

Rank	Name	Market share
1	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	53.3%
2	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	12%
3	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	6.5%
4	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	5.4%
5	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2.2%
6	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	2.2%
7	Reverb Chicago, Illinois, United States An online marketplace for buying and selling new, used, and vintage musical instruments.	2.2%
8	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	2.2%
9	ReverbNation Singapore A social networking site for musicians.	2.2%
10	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	2.2%
11	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.2%
12	PriceRunner Stockholm, Sweden A price comparison service operating in Sweden, Dernmark, and UK and currently owned by Klarna.	2.2%
13	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	1.1%
14	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.1%
15	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	1.1%
16	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	1.1%
17	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform.	1.1%
18	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	1.1%
19	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	1.1%
20	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1.1%
21	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	1.1%
22	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	1.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 18,371 websites from Finland.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.