⚡ Online Marketplaces in Iceland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Iceland is a Northern European island country with a population of over 380 thousand people.

According to our data, online marketplaces are detected on 1.7% of websites from Iceland.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Iceland in 2026, based on market share.

The most popular is Lazada, which dominates the market with a substantial 61.7% share.
It is followed by Amazon with 25.5% and Best Buy with 2.1%.

Lazada 61.7%
Amazon 25.5%
Best Buy 2.1%
Zazzle 2.1%
eBay 2.1%
Taobao 2.1%
Etsy 2.1%
Home Depot 2.1%
Envato Market 2.1%
The Knot 2.1%
WeddingWire 2.1%
Gumroad 2.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Iceland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
3. Best Buy ^(-35)
4. Zazzle ^(-25)
8. Home Depot ^(-28)
9. Envato Market ^(-4)
10. The Knot ^(-20)
11. WeddingWire ^(-15)
12. Gumroad ^(-3)

✨ Best Marketplaces

Below is a more detailed list of 12 marketplaces used on sites from Iceland, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	61.7%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	25.5%
3	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	2.1%
4	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2.1%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.1%
6	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	2.1%
7	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.1%
8	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	2.1%
9	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.1%
10	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	2.1%
11	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	2.1%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.1%

Data is based on the analysis of 2,774 websites from Iceland.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.