⚡ Online Marketplaces in Iceland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Iceland is a Northern European island country with a population of over 380 thousand people.

According to our data, online marketplaces are detected on 1.6% of websites from Iceland.

Statistics based on 2K+ analyzed websites. About this data

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Iceland in 2026, based on market share.

The most popular is Lazada, which dominates the market with a substantial 61.7% share.
It is followed by Amazon with 25.5% and Best Buy with 2.1%.

Lazada 61.7%
Amazon 25.5%
Best Buy 2.1%
Zazzle 2.1%
eBay 2.1%
Taobao 2.1%
Etsy 2.1%
Home Depot 2.1%
Envato Market 2.1%
The Knot 2.1%
WeddingWire 2.1%
Gumroad 2.1%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Iceland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Lazada ^(-1)
3. Best Buy ^(-34)
4. Zazzle ^(-25)
8. Home Depot ^(-28)
9. Envato Market ^(-4)
10. The Knot ^(-20)
11. WeddingWire ^(-15)
12. Gumroad ^(-3)

✨ Best Marketplaces

Below is a more detailed list of 12 marketplaces used on sites from Iceland, ranked by their market share.

Rank	Name	Market share
1	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	61.7%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	25.5%
3	Best Buy Richfield, Minnesota, United States A large American consumer electronics retailer.	2.1%
4	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	2.1%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.1%
6	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	2.1%
7	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.1%
8	Home Depot Atlanta, Georgia, United States A retailer of home improvement products.	2.1%
9	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.1%
10	The Knot Chevy Chase, Maryland, United States A wedding vendor marketplace that connects couples with more than 200,000 local wedding professionals.	2.1%
11	WeddingWire Chevy Chase, Maryland, United States A vendor marketplace connecting engaged couples with local wedding professionals.	2.1%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	2.1%

🗃️ About This Data

We evaluate the popularity of technologies based on the number of websites where we detect their usage.
Technologies without a detectable web footprint, and those we do not track, are not reflected in the calculated market share.
This report is based on the analysis of 2,913 websites from Iceland.
We currently track the presence of 69 marketplaces across the web.
Of these, 12 were detected on websites from Iceland.
Statistics were last calculated on May 6, 2026.
For more details, see our methodology and disclaimer.