⚡ Online Marketplaces in Korea

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Korea is an East Asian country with a population of around 52 million people.

According to our data, online marketplaces are detected on 4% of websites from Korea.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Korea in 2026, based on market share.

The most popular is Naver Smart Store, which dominates the market with an overwhelming 77.8% share.
It is followed by Coupang with 12.2% and Amazon with 5%.

Naver Smart Store 77.8%
Coupang 12.2%
Amazon 5%
Gmarket 4.5%
Taobao 2.7%
AliExpress 1.7%
JD 1.7%
Tmall 1.5%
eBay 1.3%
Alibaba 0.6%
Dangdang 0.6%
Shopee 0.5%
Temu 0.5%
Lazada 0.4%
Walmart 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Naver Smart Store ^(-19)
2. Coupang ^(-47)
4. Gmarket ^(-56)
5. Taobao ^(-1)
6. AliExpress ^(-21)
7. JD ^(-3)
8. Tmall ^(-1)
10. Alibaba ^(-6)
11. Dangdang ^(-34)
13. Temu ^(-45)

✨ Best Marketplaces

Below is a more detailed list of 24 marketplaces used on sites from Korea, ranked by their market share.

Rank	Name	Market share
1	Naver Smart Store Seongnam, Korea A Korean e-commerce platform from Naver.	77.8%
2	Coupang Seattle, Washington, United States A South Korean marketplace platform.	12.2%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	5%
4	Gmarket Seoul, Korea A South Korean online marketplace and shopping platform.	4.5%
5	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	2.7%
6	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	1.7%
7	JD Beijing, China A large Chinese business-to-consumer marketplace.	1.7%
8	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.5%
9	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.3%
10	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	0.6%
11	Dangdang Beijing, China A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.	0.6%
12	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.5%
13	Temu Shanghai, China An online marketplace offering discounted goods, mostly shipped directly from China.	0.5%
14	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.4%
15	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer.	0.3%
16	Rakuten Ichiba Tokyo, Japan A popular Japanese online marketplace platform.	0.2%
17	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	0.2%
18	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.2%
19	Zozotown Chiba-shi, Chiba, Japan A Japanese online marketplace for fashion and streetwear.	0.2%
20	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.2%
21	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.1%
22	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.1%
23	Angi Denver, Colorado, United States A U.S.-based digital marketplace that connects homeowners with local service professionals for home repair, maintenance, and improvement projects. Free$29.99+/year	0.1%
24	Macy's New York, United States An American department store chain offering clothing, accessories, home goods, and beauty products online and in stores.	0.1%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 24,443 websites from Korea.
Statistics were last calculated on February 12, 2026.
For details, see our methodology and disclaimer.