⚡ Online Marketplaces in Korea
Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.
These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.
They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).
According to our data, online marketplaces are detected on 3.5% of websites from Korea.
⭐ Most Popular in 2025
The following chart shows the top marketplaces in Korea in 2025, based on market share.
The most popular is 
Naver Smart Store, which dominates the market with an overwhelming 87.5% share.
It is followed by Coupang with 6.4% and
Gmarket with 3.3%.
- Naver Smart Store 87.5%
Coupang 6.4%
Gmarket 3.3%
Amazon 3.1%
Taobao 1.5%
Shopee 1.2%
Qoo10 1%
Tmall 1%
JD 1%
eBay 0.8%
- AliExpress 0.5%
Rakuten Ichiba 0.5%
Lazada 0.3%
Etsy 0.3%
Alibaba 0.3%
🚀 Highlights
Here is a list of the top marketplaces that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.
- 1. Naver Smart Store (-18)
- 2.
- 3.
- 5.
- 7.
- 8.
- 9.
- 11. AliExpress (-18)
- 18.
Temu (-46)
- 20.
Zozotown (-25)
✨ Best Marketplaces
Below is a more detailed list of all marketplaces used on sites from Korea, ranked by their market share.
Data updated
👉 See Also
- 🔗 Links