⚡ Online Marketplaces in Korea

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 3.9% of websites from Korea.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Korea in 2025, based on market share.

The most popular is Naver Smart Store, which dominates the market with an overwhelming 77.7% share.
It is followed by Coupang with 12.2% and Amazon with 6.1%.

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Korea than worldwide.
Differences between global and country rankings are shown in parentheses.

✨ Best Marketplaces

Below is a more detailed list of all marketplaces used on sites from Korea, ranked by their market share.

RankNameMarket share
1
Naver Smart Store
Seongnam, Korea

A Korean e-commerce platform from Naver.
2
Coupang
Seattle, Washington, United States

A South Korean marketplace platform.
3
Amazon
Seattle, Washington, United States

A marketplace where online merchants can market and sell goods.
4
Gmarket
Seoul, Korea

A South Korean online marketplace and shopping platform.
5
AliExpress
Hangzhou, China

A China-based global retail marketplace owned by Alibaba Group.
6
Taobao
Hangzhou, China

A Chinese online consumer-to-consumer shopping platform.
7
eBay
San Jose, California, United States

A global online marketplace connecting hundreds of millions of buyers and sellers.
8
Tmall
Hangzhou, China

A Chinese platform for business-to-consumer online retail.
9
JD
Beijing, China

A large Chinese business-to-consumer marketplace.
10
Shopee
Singapore

A Singapore-based online marketplace that is particularly popular in Southeast Asia.
11
Temu
Shanghai, China

An online marketplace offering discounted goods, mostly shipped directly from China.
12
Alibaba
Hangzhou, China

A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.
13
Lazada
Singapore

An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
14
Envato Market
Melbourne, Victoria, Australia

A collection of niche digital marketplaces where authors can sell their products directly to customers.
15
Rakuten Ichiba
Tokyo, Japan

A popular Japanese online marketplace platform.
16
Etsy
New York, United States

A marketplace where people around the world connect to buy and sell handmade and vintage goods.
-
Dangdang
Beijing, China

A Chinese online marketplace that operates as both a direct-to-consumer e-commerce site and a platform for third-party sellers.
18
Newegg
Diamond Bar, California, United States

An American online retailer specializing in electronics, computer hardware, and other tech-related products.
19
Redbubble
Melbourne, Victoria, Australia

An online marketplace for independent artists and designers to showcase and sell their work.
20
Gumroad
San Francisco, California, United States

An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience.

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21
Walmart
Bentonville, Arkansas, United States

An American discount department store chain and online retailer.
22
Zozotown
Chiba-shi, Chiba, Japan

A Japanese online marketplace for fashion and streetwear.

👉 See Also

Data is based on the analysis of 20,659 websites from Korea.
Statistics were last calculated on .
For details, see our methodology and disclaimer.