⚡ Online Marketplaces in Poland

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Poland is a Central European country with a population of around 38 million people.

According to our data, online marketplaces are detected on 2.8% of websites from Poland.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Poland in 2026, based on market share.

The most popular is Ceneo with a substantial share of 60.6%, followed by Allegro with 34.5% and Amazon with 5.8%.

Ceneo 60.6%
Allegro 34.5%
Amazon 5.8%
Etsy 2.5%
eBay 1.7%
Envato Market 1.5%
Heureka.sk 0.6%
AliExpress 0.5%
Zalando 0.5%
Heureka.cz 0.4%
ArtStation 0.4%
Gumroad 0.3%
Lazada 0.3%
Walmart 0.3%
Zazzle 0.3%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Poland than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Ceneo ^(-13)
2. Allegro ^(-26)
6. Envato Market ^(-7)
7. Heureka.sk ^(-16)
8. AliExpress ^(-19)
9. Zalando ^(-41)
11. ArtStation ^(-23)
12. Gumroad ^(-3)
14. Walmart ^(-4)
15. Zazzle ^(-14)

✨ Best Marketplaces

Below is a more detailed list of the top 25 of the 31 marketplaces used on sites from Poland, ranked by their market share.

Rank	Name	Market share
1	Ceneo Wrocław, Poland A Polish online marketplace and price comparison platform. $$$	60.6%
2	Allegro Poznań, Poland A Polish online marketplace platform that connects buyers and sellers across a wide range of product categories. Free59.90 PLN/year	34.5%
3	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	5.8%
4	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	2.5%
5	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	1.7%
6	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	1.5%
7	Heureka.sk Prague, Czech Republic A Slovak online marketplace and price comparison platform.	0.6%
8	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.5%
9	Zalando Berlin, Germany A European online retailer specializing in shoes, fashion, and beauty products.	0.5%
10	Heureka.cz Prague, Czech Republic A Czech online marketplace and price comparison platform.	0.4%
11	ArtStation Cary, North Carolina, United States A portfolio website for individual artists and small/micro studios (typically individual freelance) to host their portfolios.	0.4%
12	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.3%
13	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	0.3%
14	Walmart Bentonville, Arkansas, United States An American discount department store chain and online retailer that offers an integrated marketplace combining its own inventory with products from third-party sellers. Free$98/year	0.3%
15	Zazzle Redwood City, California, United States A custom products marketplace where designers sell their art and manufacturers showcase their customizable products.	0.3%
16	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.3%
17	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	0.2%
18	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	0.1%
19	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.1%
20	Fine Art America Santa Monica, California, United States An online marketplace for buying and selling original art, home decor, apparel, and a print-on-demand service. Free$30/year	0.06%
21	Bark London, United Kingdom An online marketplace that connects customers with local and online professionals.	0.06%
22	Trendyol Istanbul, Turkey An online marketplace and e-commerce platform based in Turkey.	0.06%
23	Bol Utrecht, Netherlands A Dutch online marketplace operating primarily in the Netherlands and Belgium, offering a broad multi-category e-commerce platform for first-party and third-party sales. Free€14.99+/year	0.06%
24	Cdiscount Bordeaux, France A French e-commerce marketplace offering products in 40 categories, including electronics, household appliances, and food.	0.06%
25	ReverbNation Singapore A social networking site for musicians.	0.06%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 55,612 websites from Poland.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.