⚡ Online Marketplaces in Taiwan

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

These platforms handle essential tasks such as product listing, payment processing, order tracking, and customer communication, making it easier for sellers to reach a wide audience.

They often specialize in specific categories, such as physical goods (Amazon, eBay), digital products (Envato Market, Gumroad), handmade or custom items (Etsy, Redbubble), home services (Angi, Houzz), or regional e-commerce (Shopee, Rakuten Ichiba).

According to our data, online marketplaces are detected on 2.2% of websites from Taiwan.

⭐ Most Popular in 2025

The following chart shows the top marketplaces in Taiwan in 2025, based on market share.

The most popular is Shopee, which dominates the market with an overwhelming 68.3% share.
It is followed by Amazon with 13.4% and Yahoo! Auctions Taiwan with 7.4%.

Shopee 68.3%
Amazon 13.4%
Yahoo! Auctions Taiwan 7.4%
Taobao 6.4%
Alibaba 5.4%
eBay 3.5%
Envato Market 3.5%
JD 2.5%
Tmall 1.5%
Lazada 1.5%
Redbubble 1%
Naver Smart Store 0.5%
Gumroad 0.5%
AliExpress 0.5%
Etsy 0.5%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Taiwan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-6)
3. Yahoo! Auctions Taiwan ^(-64)
4. Taobao ^(-2)
5. Alibaba ^(-7)
7. Envato Market ^(-6)
8. JD ^(-1)
11. Redbubble ^(-7)
12. Naver Smart Store ^(-8)
13. Gumroad ^(-3)
14. AliExpress ^(-12)

✨ Best Marketplaces

Below is a more detailed list of all marketplaces used on sites from Taiwan, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that is particularly popular in Southeast Asia.	68.3%
2	Amazon Seattle, Washington, United States A marketplace where online merchants can market and sell goods.	13.4%
3	Yahoo! Auctions Taiwan New York, United States A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	7.4%
4	Taobao Hangzhou, China A Chinese online consumer-to-consumer shopping platform.	6.4%
5	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	5.4%
6	eBay San Jose, California, United States A global online marketplace connecting hundreds of millions of buyers and sellers.	3.5%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	3.5%
8	JD Beijing, China A large Chinese business-to-consumer marketplace.	2.5%
9	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	1.5%
10	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.	1.5%
11	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	1%
12	Naver Smart Store Seongnam, Korea A Korean e-commerce platform from Naver.	0.5%
13	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.5%
14	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.5%
15	Etsy New York, United States A marketplace where people around the world connect to buy and sell handmade and vintage goods.	0.5%
16	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform.	0.5%
17	Yahoo Shopping New York, United States A local marketplace platform in Japan.	0.5%
18	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.5%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 9,163 websites from Taiwan.
Statistics were last calculated on December 28, 2025.
For details, see our methodology and disclaimer.