⚡ Online Marketplaces in Taiwan

Online marketplace platforms allow individuals and businesses to sell products or services through a shared website or application.

Taiwan is an East Asian island country with a population of around 23.6 million people.

According to our data, online marketplaces are detected on 2.2% of websites from Taiwan.

⭐ Most Popular in 2026

The following chart shows the top marketplaces in Taiwan in 2026, based on market share.

The most popular is Shopee, which dominates the market with an overwhelming 70.5% share.
It is followed by Amazon with 11.2% and Yahoo! Auctions Taiwan with 7.5%.

Shopee 70.5%
Amazon 11.2%
Yahoo! Auctions Taiwan 7.5%
Taobao 6.3%
Alibaba 4.5%
JD 3%
Envato Market 2.6%
eBay 2.6%
Tmall 2.6%
Lazada 1.1%
Redbubble 0.7%
AliExpress 0.7%
Zozotown 0.4%
Coupang 0.4%
Newegg 0.4%

🚀 Highlights

Here is a list of the top marketplaces that are more popular in Taiwan than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Shopee ^(-6)
3. Yahoo! Auctions Taiwan ^(-63)
4. Taobao ^(-2)
5. Alibaba ^(-12)
6. JD ^(-5)
7. Envato Market ^(-6)
11. Redbubble ^(-10)
12. AliExpress ^(-15)
13. Zozotown ^(-38)
14. Coupang ^(-35)

✨ Best Marketplaces

Below is a more detailed list of 21 marketplaces used on sites from Taiwan, ranked by their market share.

Rank	Name	Market share
1	Shopee Singapore A Singapore-based online marketplace that connects buyers and sellers through a mobile-first platform widely used across Southeast Asia.	70.5%
2	Amazon Seattle, Washington, United States A global online marketplace where businesses and individuals sell products directly to customers through a single platform. Free$14.99+/month	11.2%
3	Yahoo! Auctions Taiwan New York, United States A peer-to-peer marketplace where products are either auctioned or offered for a fixed price.	7.5%
4	Taobao Hangzhou, China A Chinese online consumer-to-consumer e-commerce marketplace where individual sellers and small businesses list a massive assortment of products for buyers to browse and purchase.	6.3%
5	Alibaba Hangzhou, China A global wholesale marketplace where businesses can buy products in bulk from manufacturers and suppliers.	4.5%
6	JD Beijing, China A large Chinese business-to-consumer marketplace.	3%
7	Envato Market Melbourne, Victoria, Australia A collection of niche digital marketplaces where authors can sell their products directly to customers.	2.6%
8	eBay San Jose, California, United States A global online marketplace where individuals and businesses sell goods and services via auctions and fixed-price listings.	2.6%
9	Tmall Hangzhou, China A Chinese platform for business-to-consumer online retail.	2.6%
10	Lazada Singapore An Asian e-commerce platform that operates in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.	1.1%
11	Redbubble Melbourne, Victoria, Australia An online marketplace for independent artists and designers to showcase and sell their work.	0.7%
12	AliExpress Hangzhou, China A China-based global retail marketplace owned by Alibaba Group.	0.7%
13	Zozotown Chiba-shi, Chiba, Japan A Japanese online marketplace for fashion and streetwear.	0.4%
14	Coupang Seattle, Washington, United States A South Korean marketplace platform.	0.4%
15	Newegg Diamond Bar, California, United States An American online retailer specializing in electronics, computer hardware, and other tech-related products.	0.4%
16	Gumroad San Francisco, California, United States An e-commerce platform serving as a merchant of record that enables creators and digital entrepreneurs to sell digital products, memberships, and other goods directly to their audience. $$$	0.4%
17	Houzz Palo Alto, California, United States An online platform and marketplace that connects homeowners with home improvement professionals. Free$149+/month	0.4%
18	Mercado Libre Montevideo, Uruguay A Latin American online marketplace platform that connects buyers and sellers while offering integrated e-commerce and financial services.	0.4%
19	Etsy New York, United States An online marketplace where people around the world connect to buy and sell handmade, vintage, and craft-related goods.	0.4%
20	Yahoo Shopping Tokyo, Japan A Japanese online marketplace operated by LY Corporation that allows businesses and individuals to create online storefronts and sell products directly to consumers.	0.4%
21	Naver Smart Store Seongnam, Korea A South Korean online marketplace platform integrated with the Naver search and e-commerce ecosystem that lets individuals and businesses create branded online stores and sell products directly to consumers.	0.4%

👉 See Also

🌎 Marketplaces in other countries

Data is based on the analysis of 12,229 websites from Taiwan.
Statistics were last calculated on March 30, 2026.
For details, see our methodology and disclaimer.