Klarna

Klarna, Stockholm, Sweden

Klarna is a Swedish payment service provider and licensed bank that specializes in Buy Now, Pay Later options for online and in-store purchases.

It enables users to pay in four interest-free installments every two weeks, pay in full within 30 days, or choose longer-term financing for up to 24 months with interest rates starting at 0%.

According to our data, Klarna is the 7th most popular payment service on the web.
It has 5.6% of the payment market share and is detected on 0.3% of all websites.

πŸ’Έ Pricing

Transaction fees3.29-5.99% + $0.30

πŸ“Š Rankings and Market Share

πŸ† Klarna Awards

⚑ Sites Using Klarna

We have data on 8,478 websites that use the Klarna payment service. Here is a list of some of the top ranked ones.

The highest rated site using Klarna is pinterest.com.

#WebsiteRankCountryLanguage
1 pinterest.com #15 English
2 forbes.com #68 United States English
3 investopedia.com #302 United States English
4 airbnb.com #340 United States English
5 asos.com #417 British English
6 uniqlo.com #421 Japan English
7 jcpenney.com #522 United States English
8 vinted.fr #542 France French
9 boots.com #2,333 United Kingdom English
10 academy.com #2,385 English
11 jdsports.co.uk #2,626 United Kingdom English
12 primor.eu #2,831 Spain Spanish
13 fashionnova.com #2,880 United States English
14 viator.com #2,941 English
15 jbl.com #2,996 English
16 mollie.com #3,005 Netherlands English
17 dunelm.com #3,364 United Kingdom English
18 staples.com #3,479 United States American English
19 torrid.com #3,516 United States English
20 mandmdirect.com #3,546 United Kingdom British English

πŸ“ˆ Usage Statistics

Most of the sites that use Klarna:

Most of the sites using Klarna are from Germany, the United Kingdom, and the United States.

  • Germany 17.4%
  • United Kingdom 17.2%
  • United States 9%
  • Sweden 7.7%
  • Netherlands 6.4%
  • Italy 5.5%
  • Norway 4.1%
  • Spain 3.7%
  • France 3.1%
  • Other 25.9%

Most Klarna users speak English, German, or Swedish.

  • English 45.7%
  • German 17.3%
  • Swedish 6.1%
  • Dutch 5.2%
  • Italian 4.4%
  • Spanish 3.9%
  • French 3.1%
  • Norwegian 1.8%
  • Finnish 1.8%
  • Other 10.7%

The Klarna payment service is especially popular on .com, .de, and .co.uk top-level domains.

  • .com 35.9%
  • .de 12%
  • .co.uk 9.7%
  • .se 5.4%
  • .nl 4.2%
  • .no 3.5%
  • .it 3.2%
  • .fr 1.9%
  • .at 1.8%
  • Other 22.4%

The primary market segments for websites utilizing Klarna include online shopping, fashion and beauty, and marketing and merchandising.

  • Online Shopping 46.6%
  • Fashion/Beauty 13.6%
  • Marketing/Merchandising 11%
  • Business 7.3%
  • Travel 3.4%
  • Sports 2.3%
  • Software/Hardware 1.8%
  • Internet Services 1.7%
  • Real Estate 1.5%
  • Other 10.8%

πŸ•΅οΈ Similar Technologies

These are some of the best Klarna alternatives.

RankName
2
Shop Pay
Ottawa, Ontario, Canada

A one-tap checkout and payment method developed by Shopify.

Free$$$
17
Afterpay
Melbourne, Victoria, Australia

A buy-now-pay-later payment service that lets shoppers split purchases into installment plans at checkout both online and in stores without interest if payments are made on time.

$$$
23
Affirm
San Francisco, California, United States

A Buy Now, Pay Later financial services tool that allows consumers to purchase goods and services with full transparency and with no hidden fees.

$$$
31
Zip
Sydney, Australia

A "buy now, pay later" payment service that operates in Australia, New Zealand, and the United States.

41
Sezzle
Minneapolis, Minnesota, United States

A payment processing platform that enables shoppers to "Buy Now, Pay Later" with interest-free installment plans.

πŸ†š Compare Alternatives

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πŸ’¬ Frequently Asked Questions

What is the company behind Klarna?

Klarna is owned by Klarna Bank AB, headquartered in Stockholm, Sweden.

Which country uses Klarna the most?

The majority of Klarna users are from Germany.

Who uses Klarna?

According to our data, Klarna is used on thousands of sites, including such established ones as pinterest.com, forbes.com, and investopedia.com.

How does Klarna stack up against the competition?

Klarna is a very popular payment service, second only to 6 other payment services we track.

What are the alternatives to Klarna?

Alternatives and possible competitors to Klarna may include Shop Pay, Afterpay, and Affirm.

πŸ‘‰ See Also

Statistics were last calculated on .
For details, see our methodology and disclaimer.