Klarna
Klarna is a Swedish payment service provider and a fully licensed bank specializing in installment and buy now, pay later (BNPL) options.
According to our data, Klarna is the 6th most popular payment system on the web.
It has 5% of the payment market share and is detected on 0.2% of all websites.
- 🏠 Website
- 🔗 Links
Wikipedia💸 Pricing
📊 Rankings and Market Share
- Payments
- Rank: 6
- Market share: 5%
🏆 Klarna Awards
- 🥇 Most popular in Sweden in the Payments category.
- 🥇 Most popular in Norway in the Payments category.
- 🥈 Second most popular in Finland in the Payments category.
- ⭐ 4th most popular in Germany in the Payments category.
- ⭐ 5th most popular in the United Kingdom in the Payments category.
- ⭐ 5th most popular in Italy in the Payments category.
- ⭐ 5th most popular in Austria in the Payments category.
- ⭐ 5th most popular in Portugal in the Payments category.
- ⭐ 6th most popular in the Netherlands in the Payments category.
- ⭐ 6th most popular in Spain in the Payments category.
⚡ Sites Using Klarna
We have data on 5,199 websites that use the Klarna payment system. Here is a list of some of the top ranked ones.
The highest rated site using Klarna is 
pinterest.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | pinterest.com |
#11 | English | |
| 2 | #213 | United States | English | |
| 3 | #1,217 | United Kingdom | British English | |
| 4 | #1,283 | Japan | English | |
| 5 | #1,294 | United States | American English | |
| 6 | #1,756 | Germany | English | |
| 7 | #1,817 | Canada | American English | |
| 8 | #1,896 | United States | English | |
| 9 | #2,127 | United States | English | |
| 10 | #2,347 | United States | English | |
| 11 | #2,774 | United States | American English | |
| 12 | #2,909 | Germany | French | |
| 13 | #2,920 | United States | English | |
| 14 | #3,129 | United States | English | |
| 15 | #3,228 | United States | American English | |
| 16 | #3,296 | United Kingdom | English | |
| 17 | #3,377 | France | English | |
| 18 | #3,475 | Spain | English | |
| 19 | #3,496 | United States | British English | |
| 20 | #3,612 | Germany | German |
📈 Usage Statistics
Most of the sites that use Klarna:
- are located in Germany
- have content in English
- use the .com domain extension
- fall into the Online Shopping category.
Most of the sites using Klarna are from Germany, the United Kingdom, and the United States.
- Germany 18%
- United Kingdom 16.8%
- United States 12.3%
- Sweden 10.2%
- Netherlands 5.5%
- Norway 4.6%
- Italy 3.6%
- Canada 3.2%
- Austria 2.5%
- Other 23.3%
Most Klarna users speak English, German, or Swedish.
- English 49%
- German 17.6%
- Swedish 8.2%
- Dutch 4.7%
- Italian 3.1%
- French 2.6%
- Spanish 2.5%
- Norwegian 2.2%
- Finnish 1.8%
- Other 8.3%
The Klarna payment system is especially popular on .com, .de, and .co.uk top-level domains.
- .com 36.8%
- .de 13%
- .co.uk 10.1%
- .se 7.7%
- .no 4%
- .nl 3.7%
- .it 2.3%
- .at 1.7%
- .fi 1.7%
- Other 19%
The primary market segments for websites utilizing Klarna include online shopping, fashion and beauty, and marketing and merchandising.
- Online Shopping 44.5%
- Fashion/Beauty 14.1%
- Marketing/Merchandising 10.7%
- Business 7.2%
- Travel 3.8%
- Sports 2.8%
- Software/Hardware 2.2%
- Internet Services 1.9%
- Real Estate 1.6%
- Other 11.2%
🕵️ Similar Technologies
These are some of the best Klarna alternatives.
🆚 Compare Alternatives
💬 Frequently Asked Questions
What is the company behind Klarna?
Klarna is owned by Klarna Bank AB, headquartered in Stockholm, Sweden.
Which country uses Klarna the most?
The majority of Klarna users are from Germany.
Who uses Klarna?
According to our data, Klarna is used on thousands of sites, including such established ones as pinterest.com, airbnb.com, and
asos.com.
How does Klarna stack up against the competition?
Klarna is a very popular payment system, second only to 5 other payment systems we track.
What are the alternatives to Klarna?
Alternatives and possible competitors to Klarna may include 
Afterpay, Affirm, and
Zip.
Data updated