⚡ Push Notifications in Australia

Push notifications are brief, targeted messages sent directly to a user's device from an application or website. Push notification platforms provide the infrastructure to create, send, and manage such notifications across various operating systems and browsers.

Australia is an Oceanian country with a population of over 27 million people.

According to our data, push notification platforms are detected on 4.3% of websites from Australia.

⭐ Most Popular in 2026

The following chart shows the top push notification platforms in Australia in 2026, based on market share.

The most popular is Klaviyo, which dominates the market with an overwhelming 78.9% share.
It is followed by Salesforce Marketing Cloud with 10% and Omnisend with 3.9%.

Klaviyo 78.9%
Salesforce Marketing Cloud 10%
Omnisend 3.9%
OneSignal 3.2%
PushOwl 2%
Pusher 1.9%
PushEngage 0.6%
WonderPush 0.5%
Firebase Cloud Messaging 0.5%
Baidu Cloud Push 0.4%
Customer.io 0.3%
PushAlert 0.3%
Subscribers 0.3%
VWO Engage 0.3%
Webpushr 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Australia than worldwide.
Differences between global and country rankings are shown in parentheses.

2. Salesforce Marketing Cloud ^(-2)
3. Omnisend ^(-2)
5. PushOwl ^(-5)
6. Pusher ^(-1)
7. PushEngage ^(-8)
8. WonderPush ^(-1)
11. Customer.io ^(-7)
12. PushAlert ^(-8)
13. Subscribers ^(-8)
14. VWO Engage ^(-3)

✨ Best Push Notification Platforms

Below is a more detailed list of the top 25 of the 26 push notification platforms used on sites from Australia, ranked by their market share.

Rank	Name	Market share
1	Klaviyo Boston, Massachusetts, United States A marketing automation and data platform that enables businesses to run email, SMS, mobile push, and web form campaigns using a unified customer database. Free$45+/month	78.9%
2	Salesforce Marketing Cloud San Francisco, California, United States A cloud-based digital marketing platform designed to help brands orchestrate and automate customer engagement across email, mobile, social, web, advertising, and other channels using unified data and AI. $25+/user/month	10%
3	Omnisend London, United Kingdom A marketing automation platform designed specifically for e-commerce businesses to manage email, SMS, and push-notification campaigns from a unified interface. Free$20+/month	3.9%
4	OneSignal San Mateo, California, United States An omnichannel customer engagement platform that allows businesses to send push notifications, emails, SMS, in-app messages, and live updates across web and mobile. Free$19+/month	3.2%
5	PushOwl Paris, France An omnichannel marketing application for Shopify that enables merchants to engage customers through web push notifications alongside email and SMS messaging. Free$19+/month	2%
6	Pusher London, United Kingdom A platform that allows developers to build applications with different real-time needs such as push notifications and pub/sub messaging. Free$29+/month	1.9%
7	PushEngage West Palm Beach, Florida, United States A mobile and web push notification platform that helps businesses engage users in real time, driving repeat visits and conversions. Free$19+/month	0.6%
8	WonderPush Paris, France A push notifications platform for web and mobile that offers fast delivery, GDPR compliance and full-featured messaging starting at €1 per month. €1+/month	0.5%
9	Firebase Cloud Messaging Mountain View, California, United States A cross-platform messaging service that lets developers send push notifications or data messages to users on Android, iOS, and web apps at no cost. Free	0.5%
10	Baidu Cloud Push Beijing, China A cloud-based service from China that enables developers to send push notifications to mobile devices. Free	0.4%
11	Customer.io Beaverton, Oregon, United States A multi-product customer engagement platform that creates personalized customer journeys that engage, convert, and scale. $100+/month	0.3%
12	PushAlert Jaipur, India A user engagement, retention, and marketing automation platform that allows customers to send real-time notifications to their website users on mobile and desktop. Free$12+/month	0.3%
13	Subscribers La Jolla, California, United States A marketing and ad network that allows businesses to send web push notifications and website owners to monetize their traffic. Free$19+/month	0.3%
14	VWO Engage Delhi, India Helps users find conversion leaks, understand visitor behavior, conduct surveys, run experiments, and engage with visitors. $99+/month	0.3%
15	Webpushr San Jose, California, United States A web push notification platform that enables websites to send browser-based push notifications to their users. Free$29+/month	0.3%
16	Aimtell Clearwater, Florida, United States Enables users to re-engage website visitors by sending web push notifications with advanced segmentation, scheduling, custom templates, and A/B testing. $49+/month	0.2%
17	MoEngage San Francisco, California, United States A cross-channel customer engagement platform built to help marketers and product owners analyze user behavior and deliver personalized campaigns across digital channels. $750+/month	0.2%
18	Gravitec Warsaw, Poland An automated system for creating and delivering web push notifications. Free$24+/month	0.2%
19	Iterable San Francisco, California, United States A complete cross-channel customer engagement platform that supports email, SMS, in-app messaging, and push notifications. $$$	0.1%
20	Oracle Responsys Austin, Texas, United States A cross-channel campaign management platform.	0.1%
21	SendPulse New York, United States A multichannel marketing automation platform that specializes in email marketing, SMS campaigns, chatbots, and web push notifications. Free$15+/month	0.1%
22	iZooto Noida, Uttar Pradesh, India A user engagement and retention platform that enables marketers to send personalized browser push notifications. Free$85+/month	0.06%
23	WebEngage Mumbai, India A full-stack marketing automation suite that drives growth for consumer businesses by enabling them to engage users via multiple channels such as Push, In-app, SMS, Email, Facebook, Instagram, and WhatsApp. $199/user/year	0.06%
24	Airship San Francisco, California, United States A customer engagement platform that orchestrate journeys in app, on the web, and across all promotional channels like email, push, in-app and SMS. $$$	0.03%
25	Pushwoosh Kensington, Maryland, United States An all-in-one messaging platform with push notifications, in-app messages, emails, SMS, geo-targeting, and scheduling. Free$3+/month	0.03%

👉 See Also

🌎 Push Notifications in other countries

Data is based on the analysis of 73,682 websites from Australia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.