Open Graph
Meta, Menlo Park, California, United StatesThe Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
According to our data, Open Graph is the second most popular semantic markup technology on the web.
It has 70.8% of the semantic markup market share and is detected on 52% of all websites.
📊 Rankings and Market Share
- Semantic Markup
- Rank: 2
- Market share: 70.8%
- Standards
- Rank: 3
- Market share: 52.2%
🏆 Open Graph Awards
- 🥇 Most popular in Japan in the Semantic Markup category.
- 🥇 Most popular in China in the Semantic Markup category.
- 🥇 Most popular in Korea in the Semantic Markup category.
- 🥇 Most popular in Taiwan in the Semantic Markup category.
- 🥇 Most popular in the Faroe Islands in the Semantic Markup category.
- 🥇 Most popular in American Samoa in the Semantic Markup category.
- 🥇 Most popular in the U.S. Virgin Islands in the Semantic Markup category.
- 🥇 Most popular in the Marshall Islands in the Semantic Markup category.
- 🥇 Most popular in Guernsey in the Semantic Markup category.
- 🥈 Second most popular in the United States in the Semantic Markup category.
⚡ Sites Using Open Graph
We have data on 1,334,269 websites that use Open Graph semantic markup technology. Here is a list of some of the top ranked ones.
The highest rated site using Open Graph is 
facebook.com.
| # | Website | Rank | Country | Language |
|---|---|---|---|---|
| 1 | facebook.com |
#2 | United States | English |
| 2 |  microsoft.com |
#3 | United States | American English |
| 3 |  instagram.com |
#4 | United States | English |
| 4 |  youtube.com |
#5 | United States | English |
| 5 |  linkedin.com |
#7 | United States | English |
| 6 |  amazon.com |
#8 | United States | American English |
| 7 |  wikipedia.org |
#9 | United States | English |
| 8 |  apple.com |
#10 | United States | American English |
| 9 |  pinterest.com |
#11 | English | |
| 10 | bing.com | #12 | United States | English |
| 11 | github.com | #13 | United States | English |
| 12 | #14 | United States | American English | |
| 13 | #18 | United States | American English | |
| 14 | #19 | Sweden | English | |
| 15 |  adobe.com |
#21 | United States | English |
| 16 | #23 | United States | English | |
| 17 |  telegram.org |
#25 | United Kingdom | English |
| 18 | #27 | Japan | Japanese | |
| 19 | #28 | Korea | Korean | |
| 20 | #29 | English |
📈 Usage Statistics
Most of the sites that use Open Graph:
- are located in the United States
- have content in English
- use the .com domain extension
- fall into the Business category.
Most of the sites using Open Graph are from the United States, Germany, and the United Kingdom.
- United States 26.8%
- Germany 6.1%
- United Kingdom 5.5%
- Japan 5.3%
- France 3.7%
- Netherlands 3.3%
- Canada 3.2%
- Italy 3.1%
- Australia 3.1%
- Other 39.9%
Most Open Graph users speak English, German, or Japanese.
- English 52.1%
- German 6.3%
- Japanese 4.9%
- Spanish 4.5%
- French 3.9%
- Italian 2.7%
- Dutch 2.7%
- Russian 2.5%
- Portuguese 2.4%
- Other 18%
Open Graph semantic markup technology is especially popular on .com and .org top-level domains.
- .com 46%
- .org 5.9%
- .de 4%
- .net 3%
- .co.uk 2.2%
- .nl 2.1%
- .com.au 2%
- .it 1.9%
- .ru 1.6%
- Other 31.3%
The primary market segments for websites utilizing Open Graph include business, marketing and merchandising, and blogs and wiki.
- Business 17.8%
- Marketing/Merchandising 10.9%
- Blogs/Wiki 7.6%
- Online Shopping 6.9%
- Internet Services 5.7%
- Education/Reference 5.4%
- Entertainment 4.4%
- Travel 4.3%
- Health 3.4%
- Other 33.6%
🕵️ Similar Technologies
These are some of the best Open Graph alternatives.
🆚 Compare Alternatives
💬 Frequently Asked Questions
What is the company behind Open Graph?
Open Graph is owned by Meta Platforms, Inc., headquartered in Menlo Park, California, United States.
Which country uses Open Graph the most?
The majority of Open Graph users are from the United States.
Who uses Open Graph?
According to our data, Open Graph is used on millions of sites, including facebook.com, microsoft.com, and instagram.com.
Is Open Graph used on government websites?
Overall, we found Open Graph on 815 government sites in the United States.
Do academic institutions use Open Graph?
Yes, quite a few! In total, we know of 2,216 academic websites in the United States that use Open Graph.
How does Open Graph compare to the competition?
Open Graph is one of the most popular semantic markup technologies, second only to 
ARIA.
What are the alternatives to Open Graph?
Alternatives and possible competitors to Open Graph may include RSD,
XFN, and RDF.
Data updated