⚡ Social Media in Bosnia and Herzegovina

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Bosnia and Herzegovina is a Southeastern European country with a population of around 3.2 million people.

According to our data, social media platforms are used on 64.6% of websites from Bosnia and Herzegovina.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Bosnia and Herzegovina in 2026, based on market share.

The most popular is Facebook with an impressive share of 92.5%, followed by Instagram with 63.2% and X with 33.4%.

Facebook 92.5%
Instagram 63.2%
X 33.4%
LinkedIn 23.7%
TikTok 6.2%
Viber 5%
WhatsApp 2.7%
Pinterest 2.3%
SoundCloud 0.5%
Flickr 0.5%
Telegram 0.5%
Behance 0.3%
Tumblr 0.2%
Linktree 0.2%
Discord 0.1%

🚀 Highlights

Here is a list of the top platforms that are more popular in Bosnia and Herzegovina than worldwide.
Differences between global and country rankings are shown in parentheses.

5. TikTok ^(-1)
6. Viber ^(-14)
9. SoundCloud ^(-3)
10. Flickr ^(-1)
12. Behance ^(-12)
13. Tumblr ^(-3)
14. Linktree ^(-12)
16. SlideShare ^(-19)
17. Threads ^(-4)
19. Scribd ^(-33)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 27 social media platforms used on sites from Bosnia and Herzegovina, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	92.5%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	63.2%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	33.4%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	23.7%
5	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	6.2%
6	Viber Tokyo, Japan A free, cross-platform instant messaging and calling application owned by Rakuten. Free	5%
7	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	2.7%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.3%
9	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.5%
10	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.5%
11	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.5%
12	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.3%
13	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
14	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.2%
15	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.1%
16	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.1%
17	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.1%
18	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.1%
19	Scribd San Francisco, California, United States A digital document library and reading subscription service that provides access to millions of e-books, audiobooks, magazines, and user-uploaded documents. Free$9.99/month	0.07%
20	Diaspora A nonprofit, user-owned, distributed social network based on Diaspora open source software. Free	0.07%
21	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.07%
22	Xing Hamburg, Germany A German career-oriented social networking platform focused on professional connections across industries mostly in the German-speaking market. Free€9.95+/month	0.07%
23	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.07%
24	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.07%
25	Meetup New York, United States A social media platform for organizing in-person activities and meeting people in your local area.	0.07%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 2,263 websites from Bosnia and Herzegovina.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.