⚡ Social Media in Brazil

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Brazil is a South American country with a population of around 217 million people.

According to our data, social media platforms are used on 65.6% of websites from Brazil.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Brazil in 2026, based on market share.

The most popular is Instagram with an impressive share of 79.4%, followed by Facebook with 78% and WhatsApp with 40.8%.

Instagram 79.4%
Facebook 78%
WhatsApp 40.8%
X 31.5%
LinkedIn 30.9%
TikTok 7.7%
Telegram 2.1%
Pinterest 1.7%
Flickr 1.7%
Linktree 0.9%
SoundCloud 0.8%
Behance 0.8%
Threads 0.6%
Discord 0.3%
Tumblr 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Brazil than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
3. WhatsApp ^(-2)
7. Telegram ^(-1)
9. Flickr ^(-2)
10. Linktree ^(-16)
11. SoundCloud ^(-1)
12. Behance ^(-8)
13. Threads ^(-8)
15. Tumblr ^(-1)
17. Medium ^(-10)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 56 social media platforms used on sites from Brazil, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	79.4%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	78%
3	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	40.8%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	31.5%
5	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	30.9%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	7.7%
7	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	2.1%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	1.7%
9	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	1.7%
10	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.9%
11	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.8%
12	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.8%
13	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.3%
15	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.3%
16	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
17	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.1%
18	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.1%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.1%
20	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
21	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.07%
22	ResearchGate Berlin, Germany A social networking site for scientists and researchers to list their publications, ask and answer questions, and interact with each other. Free	0.06%
23	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.05%
24	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.05%
25	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.04%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 58,921 websites from Brazil.
Statistics were last calculated on January 29, 2026.
For details, see our methodology and disclaimer.