⚡ Social Media in Switzerland
Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.
According to our data, social media platforms are used on 53.7% of websites from Switzerland .
⭐ Most Popular in 2025
The following chart shows the top social media platforms in Switzerland in 2025, based on market share.
The most popular is Facebook with an impressive share of 76.3%, followed by Instagram with 61.4% and LinkedIn with 41.4%.
🚀 Highlights
Here is a list of the top platforms that are more popular in Switzerland than worldwide.
Differences between global and country rankings are shown in parentheses.
✨ Best Social Media Platforms
Below is a more detailed list of the top 25 of the 54 social media platforms used on sites from Switzerland , ranked by their market share.
Rank Name Market share
1
FacebookMenlo Park, California, United States A social media platform owned by Meta.
76.3%
2
InstagramMenlo Park, California, United States A photo and video-sharing social media platform owned by Meta.
61.4%
3
LinkedInMountain View, California, United States A business and employment-focused social media platform.
41.4%
4
XBastrop, Texas, United States A social media platform that allows users to post short messages called "tweets".
34%
5
TikTokHaidian, Beijing, China A Chinese video-focused social media platform.
4.2%
6
WhatsAppMenlo Park, California, United States An instant messaging service owned by Meta.
2.4%
7
PinterestSan Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards.
2.3%
8
XingHamburg, Germany A German career-oriented social networking website.
2.2%
9
FlickrMountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos.
1.3%
10
SoundCloudBerlin, Germany A music streaming and distribution platform.
1.2%
11
TelegramDubai, United Arab Emirates A cloud-based mobile and desktop messaging app with a focus on security and speed.
0.9%
12
MastodonA decentralized social network running on independent servers and powered by Mastodon open source software.
0.6%
13
BlueskySeattle, Washington, United States A public social network that is designed to not be controlled by a single company.
0.5%
14
DiscordSan Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video.
0.4%
15
KununuVienna, Austria An online platform for employer reviews that focuses on German-speaking countries.
0.4%
16
TumblrSan Francisco, California, United States A blogging and social media platform currently owned by Automattic.
0.3%
17
RedditSan Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting.
0.3%
18
LinktreeMelbourne, Victoria, Australia A social media landing page service.
0.2%
19
ThreadsMenlo Park, California, United States A microblogging and social media platform from Meta.
0.2%
20
MediumSan Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience.
0.2%
21
WeiboBeijing, China A Chinese microblogging website.
0.2%
22
VKMoscow, Russia A Russian social media and social networking service.
0.2%
23
MeetupNew York, United States A social media platform for organizing in-person activities and meeting people in your local area.
0.1%
24
SteamBellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation.
0.09%
25
SnapchatSanta Monica, California, United States A messaging and social networking app for smartphones.
0.09%
Data updated September 8, 2025