⚡ Social Media in Chile

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Chile is a South American country with a population of around 20 million people.

According to our data, social media platforms are used on 65.2% of websites from Chile.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Chile in 2026, based on market share.

The most popular is Instagram with an impressive share of 79.7%, followed by Facebook with 75.4% and X with 41.9%.

Instagram 79.7%
Facebook 75.4%
X 41.9%
LinkedIn 31%
WhatsApp 26.4%
TikTok 11.8%
Flickr 2.1%
Pinterest 1.2%
SoundCloud 0.7%
Telegram 0.7%
Behance 0.7%
Threads 0.5%
Linktree 0.4%
Discord 0.2%
Tumblr 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Chile than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
7. Flickr ^(-4)
9. SoundCloud ^(-3)
11. Behance ^(-13)
12. Threads ^(-9)
13. Linktree ^(-13)
15. Tumblr ^(-1)
16. Mastodon ^(-9)
18. Steam Community ^(-26)
19. Substack ^(-11)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 35 social media platforms used on sites from Chile, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	79.7%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	75.4%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	41.9%
4	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	31%
5	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	26.4%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	11.8%
7	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	2.1%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	1.2%
9	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.7%
10	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	0.7%
11	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.7%
12	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.5%
13	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.4%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
15	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.2%
16	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
17	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.08%
18	Steam Community Bellevue, Washington, United States A social networking site for gamers. Free	0.07%
19	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.05%
20	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.05%
21	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.05%
22	Goodreads Seattle, Washington, United States A book-based social media platform owned by Amazon. Free	0.03%
23	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.02%
24	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.02%
25	Steam Bellevue, Washington, United States A video game digital distribution service and storefront developed by Valve Corporation. $100	0.02%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 9,357 websites from Chile.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.