⚡ Social Media in Ecuador

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Ecuador is a South American country with a population of over 18 million people.

According to our data, social media platforms are used on 76% of websites from Ecuador.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Ecuador in 2026, based on market share.

The most popular is Facebook with an impressive share of 87.8%, followed by Instagram with 76.4% and X with 52.6%.

Facebook 87.8%
Instagram 76.4%
X 52.6%
WhatsApp 39.6%
LinkedIn 28.3%
TikTok 23.2%
Flickr 3%
Pinterest 2.5%
Telegram 1.9%
Line 1.2%
Threads 0.6%
Linktree 0.5%
Behance 0.5%
SoundCloud 0.4%
Tumblr 0.4%

🚀 Highlights

Here is a list of the top platforms that are more popular in Ecuador than worldwide.
Differences between global and country rankings are shown in parentheses.

4. WhatsApp ^(-1)
7. Flickr ^(-4)
11. Threads ^(-10)
12. Linktree ^(-14)
13. Behance ^(-11)
15. Tumblr ^(-1)
17. Academia ^(-28)
21. HackerOne ^(-49)
22. Plurk ^(-33)
23. Letterboxd ^(-24)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 29 social media platforms used on sites from Ecuador, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	87.8%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	76.4%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	52.6%
4	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	39.6%
5	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	28.3%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	23.2%
7	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	3%
8	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	2.5%
9	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	1.9%
10	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	1.2%
11	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.6%
12	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.5%
13	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.5%
14	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.4%
15	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.4%
16	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.2%
17	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.2%
18	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.2%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.2%
20	QQ Shenzhen, China A Chinese instant messaging software platform. Free	0.08%
21	HackerOne San Francisco, California, United States A cybersecurity platform that connects businesses with ethical hackers, penetration testers and cybersecurity researchers.	0.08%
22	Plurk Taipei, Taiwan A micro-blogging and social networking service.	0.08%
23	Letterboxd Auckland, New Zealand A social media platform for film lovers. Free$19+/year	0.08%
24	Flipboard Palo Alto, California, United States A social news aggregator and content discovery platform. Free	0.08%
25	Substack San Francisco, California, United States A social media platform for writers and journalists that supports subscription newsletters and monetization. Free$$$	0.08%

Data is based on the analysis of 1,750 websites from Ecuador.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.