⚡ Social Media in Hong Kong

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Hong Kong is an East Asian special administrative region of China with a population of around 7.5 million people.

According to our data, social media platforms are used on 33.4% of websites from Hong Kong.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Hong Kong in 2026, based on market share.

The most popular is Facebook with an impressive share of 54.8%, followed by Instagram with 37.1% and WeChat with 19.7%.

Facebook 54.8%
Instagram 37.1%
WeChat 19.7%
X 18.2%
LinkedIn 16.6%
QQ 15%
WhatsApp 13.5%
Weibo 7.2%
Pinterest 3.4%
TikTok 2.3%
Telegram 2.1%
Line 0.7%
Discord 0.6%
Douban 0.5%
Flickr 0.5%

🚀 Highlights

Here is a list of the top platforms that are more popular in Hong Kong than worldwide.
Differences between global and country rankings are shown in parentheses.

3. WeChat ^(-14)
6. QQ ^(-13)
8. Weibo ^(-21)
14. Douban ^(-32)
16. Reddit ^(-2)
18. Threads ^(-3)
21. Linktree ^(-5)
23. Medium ^(-4)
24. MeWe ^(-47)
25. Douyin ^(-43)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 56 social media platforms used on sites from Hong Kong, ranked by their market share.

Rank	Name	Market share
1	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	54.8%
2	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	37.1%
3	WeChat Shenzhen, China A Chinese instant messaging, social media, and mobile payment app that has evolved into a super-app combining communication, commerce, and everyday services. Free	19.7%
4	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	18.2%
5	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	16.6%
6	QQ Shenzhen, China A Chinese instant messaging software platform. Free	15%
7	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	13.5%
8	Weibo Beijing, China A Chinese microblogging website. Free	7.2%
9	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	3.4%
10	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	2.3%
11	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	2.1%
12	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	0.7%
13	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.6%
14	Douban Beijing, China A Chinese social networking site and media database for books, movies, music, and local events. Free	0.5%
15	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.5%
16	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.4%
17	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.4%
18	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
19	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.3%
20	Bluesky Seattle, Washington, United States A social network designed to operate without control by a single company, built as a reference implementation of the AT Protocol for distributed social networks. Free	0.3%
21	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	0.3%
22	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.3%
23	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
24	MeWe Culver City, California, United States A privacy-first, decentralized social network with no ads, no targeting, and no news feed manipulation. Free$4.99/month	0.2%
25	Douyin Haidian, Beijing, China A short video platform, essentially the Chinese version of TikTok. Free	0.2%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 17,964 websites from Hong Kong.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.