⚡ Social Media in Indonesia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

Indonesia is a Southeast Asian country with a population of over 279 million people.

According to our data, social media platforms are used on 56% of websites from Indonesia.

⭐ Most Popular in 2026

The following chart shows the top social media platforms in Indonesia in 2026, based on market share.

The most popular is Instagram with an impressive share of 65.5%, followed by Facebook with 61.3% and X with 58.5%.

Instagram 65.5%
Facebook 61.3%
X 58.5%
WhatsApp 35%
LinkedIn 23.3%
TikTok 21.6%
Pinterest 11.6%
Telegram 8.2%
Line 1.2%
Linktree 1.2%
Tumblr 0.5%
Threads 0.4%
Discord 0.3%
SoundCloud 0.3%
Behance 0.2%

🚀 Highlights

Here is a list of the top platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
4. WhatsApp ^(-1)
9. Line ^(-1)
10. Linktree ^(-16)
11. Tumblr ^(-5)
12. Threads ^(-9)
15. Behance ^(-9)
17. Medium ^(-10)
18. Link in Bio ^(-54)
20. Mastodon ^(-5)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 58 social media platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	65.5%
2	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	61.3%
3	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	58.5%
4	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	35%
5	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	23.3%
6	TikTok Haidian, Beijing, China A Chinese social media platform focused on short-form videos. Free	21.6%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	11.6%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	8.2%
9	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	1.2%
10	Linktree Melbourne, Victoria, Australia A freemium social media landing page service that lets users create a single customizable page of links to all their social profiles and websites from one shareable URL. Free$5+/month	1.2%
11	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.5%
12	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.4%
13	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.3%
14	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.3%
15	Behance San Jose, California, United States A platform for creative professionals around the world to showcase their own work and to discover the creative work of others. Free$9.99+/month	0.2%
16	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.2%
17	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
18	Link in Bio Boston, Massachusetts, United States A link tree tool that provides users with a mini web page to share links to their social profiles and other important resources. Free$25+/month	0.1%
19	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.1%
20	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.1%
21	VK Moscow, Russia A Russian social media and social networking service that allows users to communicate, share content, and join online communities. Free	0.09%
22	Academia San Francisco, California, United States A social networking platform for academics that enables users to share research papers, build professional profiles, and connect with other researchers worldwide. Free$$$	0.08%
23	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.06%
24	ResearchGate Berlin, Germany A social networking platform for scientists and researchers that enables them to share publications, collaborate with peers, and engage in academic discussions online. Free	0.05%
25	Snapchat Santa Monica, California, United States A messaging and social networking app that lets users send photos and videos ("Snaps") that disappear after being viewed by default. Free	0.05%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 33,049 websites from Indonesia.
Statistics were last calculated on March 21, 2026.
For details, see our methodology and disclaimer.