⚡ Social Media in Indonesia

Social media are online platforms where people can create, share and interact with content while connecting with others through likes, comments, messages, live streams and shared posts, making it easy to build social communities.

According to our data, social media platforms are used on 53% of websites from Indonesia.

⭐ Most Popular in 2025

The following chart shows the top social media platforms in Indonesia in 2025, based on market share.

The most popular is Instagram with an impressive share of 63%, followed by X with 60.2% and Facebook with 59.6%.

Instagram 63%
X 60.2%
Facebook 59.6%
WhatsApp 33.2%
LinkedIn 23.6%
TikTok 21.1%
Pinterest 13.2%
Telegram 6.7%
Line 1.2%
Linktree 1.1%
Tumblr 0.6%
Threads 0.3%
SoundCloud 0.3%
Discord 0.3%
Flickr 0.3%

🚀 Highlights

Here is a list of the top platforms that are more popular in Indonesia than worldwide.
Differences between global and country rankings are shown in parentheses.

1. Instagram ^(-1)
2. X ^(-1)
4. WhatsApp ^(-1)
9. Line ^(-1)
10. Linktree ^(-15)
11. Tumblr ^(-5)
12. Threads ^(-8)
14. Discord ^(-1)
16. Medium ^(-8)
17. Reddit ^(-1)

✨ Best Social Media Platforms

Below is a more detailed list of the top 25 of the 57 social media platforms used on sites from Indonesia, ranked by their market share.

Rank	Name	Market share
1	Instagram Menlo Park, California, United States A photo and video sharing social media platform owned by Meta Platforms. Free	63%
2	X Bastrop, Texas, United States A social media platform that allows users to post short messages, images, and videos. Free$3+/month	60.2%
3	Facebook Menlo Park, California, United States A social media platform owned by Meta. Free	59.6%
4	WhatsApp Menlo Park, California, United States An instant messaging and Voice over IP service owned by Meta. Free	33.2%
5	LinkedIn Mountain View, California, United States A business and employment-focused social media platform that enables professionals to network, search for jobs, share content, and engage with companies. Free$29.99+/month	23.6%
6	TikTok Haidian, Beijing, China A Chinese video-focused social media platform. Free	21.1%
7	Pinterest San Francisco, California, United States A social media platform for sharing and categorizing images in the form of pinboards. Free	13.2%
8	Telegram Dubai, United Arab Emirates A cloud-based messaging app for mobile and desktop platforms focused on security, speed, and privacy. Free$$$	6.7%
9	Line Tokyo, Japan A Japanese instant messaging and social networking app often described as a super-app because it integrates services such as a digital wallet, news feed, digital comics, media streaming, and shopping. Free	1.2%
10	Linktree Melbourne, Victoria, Australia A social media landing page service. Free$5+/month	1.1%
11	Tumblr San Francisco, California, United States A blogging and social media platform currently owned by Automattic. Free$6.99/month	0.6%
12	Threads Menlo Park, California, United States A microblogging and social media platform from Meta. Free	0.3%
13	SoundCloud Berlin, Germany An online music streaming and distribution platform that allows musicians upload, share, and monetize audio tracks, while listeners discover and engage with content. Free$4.99+/month	0.3%
14	Discord San Francisco, California, United States An instant messaging and VoIP social platform that allows users to communicate via text chat, voice, and video. Free$2.99+	0.3%
15	Flickr Mountain View, California, United States A photo-sharing social network with free storage for up to 1,000 photos. Free$10.44/month	0.3%
16	Medium San Francisco, California, United States An online publishing platform where writers can share articles, stories, and ideas with a wide audience. $5+/month	0.2%
17	Reddit San Francisco, California, United States A social news aggregation, content rating, and forum social network where content is promoted by members ("redditors") through voting. Free$5.99/month	0.1%
18	Link in Bio Boston, Massachusetts, United States A link tree tool that provides users with a mini web page to share links to their social profiles and other important resources. Free$25+/month	0.1%
19	Academia San Francisco, California, United States A social networking platform for academics to share research papers. Free$499/year	0.1%
20	VK Moscow, Russia A Russian social media and social networking service. Free	0.09%
21	Mastodon Berlin, Germany A decentralized social network running on independent servers and powered by Mastodon open source software. Free	0.08%
22	ResearchGate Berlin, Germany A social networking site for scientists and researchers to list their publications, ask and answer questions, and interact with each other. Free	0.07%
23	SlideShare San Francisco, California, United States A social media platform where people share presentations and infographics. Free$9.99/month	0.05%
24	Google Groups Mountain View, California, United States A Google service that provides discussion groups for people sharing common interests. Free	0.05%
25	Quora Mountain View, California, United States A question-and-answer platform where users can ask questions and provide answers on a wide range of topics. Free$6.99/month	0.05%

👉 See Also

🌎 Social Media in other countries

Data is based on the analysis of 29,198 websites from Indonesia.
Statistics were last calculated on December 12, 2025.
For details, see our methodology and disclaimer.